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Donor cultivation events should be an important part of your fundraising program. Whether you are a small or large nonprofit or if you are raising money for annual operations for capital campaigns, you need to incorporate them as a vital element of your yearly development calendar.

The days of mass communications are over. Today, people expect a more personalized marketing approach. Consider your own experience—for instance, when you get recommendations from Amazon or other online shopping websites based on your browsing or shopping history...

In our experience, helping hundreds of nonprofits get approved for the Google Ad Grant, the average duration of the process is 21.4 days. This, of course, requires a significant caveat. Some organizations that have very responsive teams and lightning-fast webmasters can get it all done much quicker...

Volunteer training is a key part of delivering value to supporters from the very first interaction. Is your training program exceeding the expectations of volunteers or pushing them away?...

It’s a fact. Saying “thank you” is key to building strong relationships, and that includes donor relationships. Research by Penelope Burk and others affirms the positive correlation between effective thanking strategies and long-term donor value...

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