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Signals are all around us, from the “Don’t Walk” sign when you cross the street to the microwave beeping when your food is done. Even the most seemingly insignificant signals help us operate more efficiently, taking the guesswork out of day-to-day tasks...

Email marketing is one of the top channels for nonprofit marketers to communicate with key audiences. For nonprofit marketers, email marketing can help to retain existing donors but also to convert new ones through relevant, personalized and valuable content...

You’ve no doubt observed firsthand the power of nonprofit storytelling in your efforts to convey the importance and urgency of your cause. And while there are many resources available to guide you in the art of nonprofit storytelling, I find it useful to remember three overarching “musts.”...

#GivingTuesday continues to grow in popularity and impact in a way your nonprofit cannot afford to miss out on. Last year alone, #GivingTuesday raised over $300 million online for charities with an average gift exceeding $120, marking a 64 percent growth in funds raised from 2016. This year’s #GivingTuesday, Nov. 27, kicks off what many consider the giving season. Are you ready?...

The root of the word “disaster” is based on the idea of a “bad star” or the stars misaligning. For foundations though, disasters can be a time to shine and provide aid and comfort while everyone else is flailing...

When you have been presented with a fundraising goal, the best next step is to determine the feasibility of that goal. One of the most challenging tasks is setting out to accomplish a fundraising goal without knowing whether or not you have the capacity to meet it. Here is how I recommend testing that fundraising goal by using a gift chart process... 

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