Theresa Aide

Theresa Aide

Theresa Aide has more than 30 years of experience in print and mail services, and coordinates large appeal projects for nonprofits. She enjoys the process of taking a project from concept through to completion. Her previous role as a customer service representative means she has a detailed knowledge of best practices and can offer consultations and recommendations to deliver the best results.

November 7, 2022 Informed Delivery: A Year-End Fundraising Strategy You May Have Overlooked

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs.

July 19, 2022 Top Tips for Direct Marketing Creative in Nonprofit Campaigns

Here are some best practices you can use to expand your creative choices and optimize your nonprofit campaign’s chances for success.

March 18, 2022 5 Design Tips to Get Your Envelope Noticed

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

April 26, 2021 6 Tips to Improve the Results of Your Nonprofit's Annual Fundraising Appeal

A nonprofit’s annual appeal is a critical campaign to sustain its good work.

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