Creative

The Nonprofit World’s Robot Problem: AI Does Not Replace Donor Engagement
February 1, 2023 at 12:11 pm

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

4 Rules for Integrating Marketing Channels in 2023
January 25, 2023 at 11:23 am

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

How to Use the Power of Word-of-Mouth Marketing and Fundraising
January 4, 2023 at 9:26 am

Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

Recycle, Reuse and Repurpose Creative
August 25, 2022 at 10:16 am

Often, we fundraisers and direct marketers want to try something new because we were tired of it long before the donors are. We are always trying to come up with new stories, new ideas, and new approaches. But at some point, the creative juices stop flowing and we’re getting closer to burnout.

Have You Tested These 5 Assumptions Lately?
August 24, 2022 at 10:17 am

Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.

New Data Quantifies Impact of Visual Branding for Nonprofits
July 28, 2022 at 11:20 am

From increased revenue to improved volunteer and donor engagement, new data from 99designs by Vista reveals how investing in professional design and visual branding creates tangible financial benefits for charities and nonprofit organizations around the world.