Creative

4 Questions to Answer Before Creating a Nonprofit Content Marketing Strategy
July 3, 2018 at 9:00 am

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether content initiatives have increased donations or sales...

5 Summer Fundraising Ideas Infographic
June 5, 2018 at 4:08 pm

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether […]

Simple—A Key to Effective Messaging
February 28, 2018 at 1:42 pm

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based brand expert. We had contacted him after reading an article in The New York Times about nonprofits turning to pros, like Alan, to craft marketing campaigns to sell their causes to donors...

9 Best Practices for Successful Fundraising Communications
February 15, 2018 at 1:15 pm

I don’t write copy for clients. It’s just not the most strategic use of my time. If you’re the CEO or chief development officer at a nonprofit, chances are this is true for you, too. I have yet to work with a CEO or chief development officer who is fulfilling his or her potential or responsibility in fundraising by re-writing (vs. brief edits) a document...

2017 DMAW MAXI Award: Alphabet Postcard Campaign From the Gabriel Group
February 14, 2018 at 12:54 pm

In this brilliant campaign,  The Gabriel Group dug deep into its vault to find a goldmine idea and brought it back to life. Its Alphabet Postcard Campaign featuring not 26 … but 27 separate postcards aimed at showing executives and development directors at food banks how they could benefit from a partnership with the Gabriel Group...

Why Sad Faces Equal Happier Fundraising
February 7, 2018 at 12:38 pm

We’ve all heard the old saying, “A picture is worth a thousand words.” Nonprofits routinely use pictures to communicate their messages to their constituents. Usually, the photos are selected to represent the people who will be helped by supporting the mission of the nonprofit...

Think Creatively: 8 Copywriting Tips for Better Donor Engagement
November 16, 2017 at 12:23 pm

Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or more likely, the new (and wordless) document you’ve opened on your computer. You feel the pressure mounting …And now what do you do?...

Why Crowdfunding Transcends Charity as We Know It
November 7, 2017 at 12:19 pm

The baby is growing up. After more than a decade, modern crowdfunding is fast becoming an effective and dynamic method to raise funds—and rally the masses. And while it is still some years away from total global domination, we can’t deny it...

DIY Fundraising: What Makes Your Organization Great?
September 28, 2017 at 11:06 am

If there is one question that many nonprofits, especially smaller, younger and generally underfunded organizations forget to answer, it’s this simple question: What makes your organization great? It amazes me how many nonprofits skip right over a value proposition that explains why someone should give them any money...

Editor's Note: Eating In the Name of Social Good
September 22, 2017 at 12:04 pm

I’ve been in this role for about 8 months now, and I’ve written a handful of these editor’s notes. I’m sure (if you’ve been following) you’ve learned quite a bit about me. You’ve probably gotten to know me even better if you’ve been staying up-to-date with our newest video series, “#NPPTrendingNow.” Check out the website if you haven’t! It’s a real good time...