Creative

Nonprofit Messaging Matters—Here’s How You Can Do It On a Budget
February 20, 2019 at 1:23 pm

In the nonprofit world, there are over 1.5 million charitable organizations, many of them fighting for the same donors, the same dollars. That’s why having the right nonprofit messaging for your organization should sit at the top of your priority list...

Does Your Nonprofit Tell a Story That Engages and Causes Action?
February 20, 2019 at 1:13 pm

Well, in a world where information is at the tips of everyone’s fingers, there is a lot of noise and clutter to cut through. The human brain is equipped to do two things: survive and conserve calories. And the truth of that matter is that the human brain filters out information...

3 Nonprofit Organizational Charts and How to Make Them
September 25, 2018 at 12:19 pm

It's essential that your organization has a good way to communicate data, keep track of finances and structure information. Though it's certainly possible to communicate some of this information in writing, using nonprofit organizational charts can help keep you organized and make a greater impact on your audience...

3 R’s for Nonprofit Storytelling
September 13, 2018 at 12:52 pm

You’ve no doubt observed firsthand the power of nonprofit storytelling in your efforts to convey the importance and urgency of your cause. And while there are many resources available to guide you in the art of nonprofit storytelling, I find it useful to remember three overarching “musts.”...

3 Secret Storytelling Ingredients to a Irresistible Nonprofit
August 8, 2018 at 12:36 pm

What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy for your organization? If you look closely, you’ll see there are a few key ingredients they seem to have in common. And these ingredients really have to do with their storytelling...

#NPPTrendingNow Ep 53: What's With Guerrilla Marketing—for Nonprofits?
July 27, 2018 at 12:02 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: nonprofit staffing, the ethics and opportunities of guerrilla marketing and a fast review of fundraising copy...

How to Review Fundraising Copy Fast
July 19, 2018 at 11:00 am

Do you spend a lot of time revising fundraising copy? Many CEOs have complained to me privately about this. I’m talking about drafts of grant proposals, letters of intent, donor appeal letters, fundraising reports, cases for support, newsletters, even donor emails—documents like that...

4 Questions to Answer Before Creating a Nonprofit Content Marketing Strategy
July 3, 2018 at 9:00 am

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether content initiatives have increased donations or sales...