Creative

Effective copywriting can help readers stay past the headline, and there are actually a few neuroscience-backed tactics you can use.

Giveffect announced the launch AI Writer, which helps nonprofits write content quickly, easily, and without leaving the platform.

Personalization results in more opened emails and more engaged donors. Here are some low-cost, risk-averse ways to ease into it.

Nonprofits can reach supporters through storytelling. Here are tips on becoming a more honest and ethical storyteller.

Join us to learn how to craft a successful communication strategy for major giving campaigns.

Your fundraising team is not your donors. Overcome the disparities in age and point of view of donors with these three strategies.

It’s easy for nonprofits to fall into the mindset that corporate partnerships are transactional. But I’ve learned that a corporate partnership can be truly transformative when it’s rooted in a deep level of mission alignment, mutual respect, and a willingness and ability to contribute to each other’s objectives.

What can you do to generate more attention and get the media interested in your nonprofit? Here are four steps you can take now to get the media’s attention that you need — and deserve.

Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.

Creating individualized 12-month communication plans for all 150 donors on your major gifts caseload to a fundraiser may initially sound like a lot of touch points to create. But the truth is you can create the vast majority of your planning for each donor in less time than you think.