Development

Judging peer-to-peer texting by direct response metrics misses the mark. Here are six key performance indicators that actually matter.

Millennials are giving more, supporting new nonprofits, and reshaping how organizations approach donor outreach and engagement.

Score your fundraising appeal copy with this 15-question checklist and find out where your donor messaging falls short.

Most donor wealth isn’t in cash — so why are you only asking for it? Here’s a deep dive into non-cash asset gifts.

ZRG has acquired Sterling Martin Associates, an executive search firm specializing in mission‑driven nonprofit organizations.

Five mindset shifts that help nonprofit board members overcome fundraising reluctance and become genuine champions for your cause.

Two variables determine what a bequest is really worth to your capital campaign — and most nonprofits conflate them.

Donors aren’t leaving because they stopped caring. Here’s what a real donor stewardship strategy looks like.

Going public doesn’t create campaign momentum — it reveals whether you built it. Here’s what the quiet phase is actually for.

Relationship fundraising isn’t about money — it’s about what giving does to the giver. Here’s why that matters.