Events

The Walk Is Dead (Again)
July 24, 2020 at 8:01 am

“Walk” used to be a word that helped us understand what to expect and the mechanics by which it worked.

A Big Fundraising Event Isn’t a Plan
July 21, 2020 at 12:37 pm

No amount of “projections,” predictions based on past experience, can give you any assurance with a revenue-generating event.

Do You Employ ROI in Your Special Events?
October 25, 2019 at 11:46 am

Do you employ ROI in your special events? Sadly, many organizations hold the same events each year and celebrate their gross revenue.