Major Gifts

Your MGO Must Have Admin Support
December 6, 2021 at 8:30 am

Managers and authority figures do not understand that spending the money to give their MGO admin support is the best investment they can make. The fact is that the cost of providing admin support to an MGO actually increases the return on investment (ROI) of the major gift effort.

Getting Staff Buy-In for a Culture of Philanthropy
November 29, 2021 at 12:29 pm

Almost every good business book over the past two decades has at least one chapter devoted to company culture and making sure you have staff buy-in to the overall vision of the company. But, it's been difficult for nonprofits. Here is how you get there.

7 Ways To Stand Out With Your Donors
November 15, 2021 at 10:44 am

Your donors probably each has at least five other organizations trying to capture their attention and another 10 to 15 organizations wanting to start relationships with them. So, what are you doing to stand out in your donors' minds, capture their heart and have them always take your call?

Do a Gut Check With Your Donor Portfolio
November 1, 2021 at 12:22 pm

If you’ve never done this gut-check exercise, I urge you to do this immediately. Even if you have 150 donors in your portfolio right now — the maximum number of donors in a qualified portfolio — my guess is that over half of them would not pass the gut-check test.

How the Wrong Focus Drives Revenue Down
October 25, 2021 at 9:43 am

The average tenure for a major gifts officer is sitting at 16 months with replacement costs sitting at more than $127,650. What is causing MGOs to burn out? Think about what you can do to deal with the very things that, if they continue for you, will literally rip the spirit right out of you and cause your revenue to go down.

The Legacy of Alex Trebek’s Philanthropy
October 12, 2021 at 12:19 pm

Alex Trebek and other celebrity nonprofit ambassadors can have a profound and lasting impact on the causes they choose to support. While not an easy relationship to cultivate, it can be well worth the effort. Here's how four nonprofits have benefited from the generosity of the late game show host and "Jeopardy!" guest hosts LeVar Burton and George Stephanopoulos.

How To Confuse Your Major Donor
October 11, 2021 at 1:13 am

I hear too many speeches, sit in too many meetings, and receive too many communications (written and electronic) where the author starts off by building the case and then finally gets to the reason for building it. This tactic will confuse your major donor.