Major Gifts

A Checklist for Nonprofits Starting a Major Gift Program
March 18, 2019 at 12:06 pm

It is always amazing to me to hear managers and leaders who want to start or rebuild a major gift program say, “We will just hire some major gift officers and get going,” or something like that. It’s as if this MGO will arrive on the scene and suddenly, money will be pouring into the organization...

Don’t Be Persistent Your Donors… Be Consistent
March 11, 2019 at 12:36 pm

I think I’m changing my language on how a major gift officer’s approach with a donor who is difficult to engage should be. For years, both Richard and I have said you should be patient, yet persistent with a donor… eventually you will come together...

Advice for the New Major Gift Officer
March 4, 2019 at 12:19 pm

It is important to start right in a major gift program as a new major gift officer. And starting with donors, program and back office familiarization is the key. Everything else, while important, is a distraction, in my opinion...

How Do You Get Major Donors?
February 25, 2019 at 12:09 pm

17 years ago, I was working at one of the top direct-marketing fundraising agencies in the country. We had just landed a brand-new client, and I was in charge of leading the team to work on their account...

Keeping It Short, Simple and Donor-Centered
February 18, 2019 at 12:33 pm

This week, purpose to keep all your communications donor-centered, avoiding your natural tendency to talk about what you (or others in your organization) want to talk about. And keep it short, simple and to the point...

Is Your Major Gift Officer Too Passive—or a Pest?
February 4, 2019 at 11:40 am

It is not an uncommon dilemma. A major gift officer worries about being too aggressive in the relationship, so they turn down the contact volume and miss an opportunity. Or they turn it up too high and offend the donor. How do you strike a balance?...

What Major Gift Fundraisers Can Learn From Fairy Tales
January 28, 2019 at 11:32 am

Claire Axelrad, JD, CFRE, principal of Clairification, ties enduring moral tales to effective major gift fundraising strategies. There’s a lot of common sense here, and these stories provide important reminders...

Being a Major Gift Officer Is Frustrating
January 28, 2019 at 11:20 am

By far, the number one complaint that major gift officers tell us is that they find it very hard getting the donor to engage with them. Not to sound flippant, but… welcome to the world of being a major gift officer. There are so many facets of major gift fundraising that are difficult...

Happy Volunteers Boost Major Gifts
January 21, 2019 at 11:45 am

You need to re-orient your thinking and your practice, as it relates to volunteers, so you create a happy place for them. And what makes for a happy volunteer? Some colleagues we have worked with are taking important steps in two areas to make that very thing happen...

Major Gift Fundraising Is for Small Nonprofits, Too!
January 14, 2019 at 11:17 am

Being small is not an excuse for not having a major gift program. In fact, in many ways, Richard and I find that it’s an advantage. Being small means you know your programs deeply and, because you are working with just a small number of donors, you can really get to know them...