Major Gifts

How Michael Ward and the NC State Team Made It Happen
April 1, 2019 at 11:40 am

It all started with a $1,000 gift. What drew notice at North Carolina State University’s development office was the age of the donor. The check was written in November 2016 by Rede Wilson, a freshly minted graduate from the College of Textiles...

#NPPTrendingNow Ep 82: How to Engage Major Donors
March 29, 2019 at 12:45 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: hosting successful donor cultivation events, how to better engage major donors and improving monthly donor retention...

Tips for Engaging Major Donors
March 27, 2019 at 12:06 pm

Most nonprofits receive the majority of their funding from major donors. Engaging major donors is a must. These donors want to have a connection and make an impact with your organization. How your nonprofit creates engagement with major gift prospects and current donors can make a huge difference in your organization's ability to convert and retain your biggest stakeholders...

Are You Caught in the Major Gift Chaos?
March 25, 2019 at 11:28 am

When Richard and I are out talking to prospective clients, one of the questions they often ask us is, “For the clients you have worked with who were not successful, what was one of the contributing factors?” We love this question...

A Checklist for Nonprofits Starting a Major Gift Program
March 18, 2019 at 12:06 pm

It is always amazing to me to hear managers and leaders who want to start or rebuild a major gift program say, “We will just hire some major gift officers and get going,” or something like that. It’s as if this MGO will arrive on the scene and suddenly, money will be pouring into the organization...

Don’t Be Persistent Your Donors… Be Consistent
March 11, 2019 at 12:36 pm

I think I’m changing my language on how a major gift officer’s approach with a donor who is difficult to engage should be. For years, both Richard and I have said you should be patient, yet persistent with a donor… eventually you will come together...

Advice for the New Major Gift Officer
March 4, 2019 at 12:19 pm

It is important to start right in a major gift program as a new major gift officer. And starting with donors, program and back office familiarization is the key. Everything else, while important, is a distraction, in my opinion...

How Do You Get Major Donors?
February 25, 2019 at 12:09 pm

17 years ago, I was working at one of the top direct-marketing fundraising agencies in the country. We had just landed a brand-new client, and I was in charge of leading the team to work on their account...

Keeping It Short, Simple and Donor-Centered
February 18, 2019 at 12:33 pm

This week, purpose to keep all your communications donor-centered, avoiding your natural tendency to talk about what you (or others in your organization) want to talk about. And keep it short, simple and to the point...