Social Media

How To Engage New Audiences on Facebook Using Messenger
August 4, 2021 at 1:03 pm

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both...

6 Takeaways from GivePanel's Facebook Fundraising Benchmarks Report
July 8, 2021 at 9:11 am

We’re going to review the Facebook Fundraising Benchmarks Report 2020 by GivePanel. Let’s clarify what “Facebook fundraising” refers to. It’s probably exactly what you think it is: when someone on Facebook starts a fundraiser to support your nonprofit. But there’s some fine print here...

Taking Your Facebook Relationship to the Next Level
June 2, 2021 at 3:54 pm

If the most you’ve done at this point is to ask supporters to start Facebook fundraisers, you’ve just scratched the surface. Your Facebook social fundraising strategy can start with this simple kind of ask, but then you need to plan the next steps. Here are six things you can do to take fundraising on Facebook to the next level...

What Anti-Maskers Can Teach Nonprofits
May 5, 2021 at 12:48 pm

For the last two years, I’ve been studying the impact of identity on prosocial behavior; it’s the topic of my doctoral dissertation.

#NPPTrendingNow Ep 180: What’s TikTok?
April 30, 2021 at 11:54 am

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.