Social Media

Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.

Imagine this: You run a domestic violence shelter, and your fundraising team is starting to realize that your ads aren't bringing in the money they used to on social media. Or, perhaps you lead a clinic related to women's health, and since reproductive rights is a lightning rod issue, the algorithms on social media decide that it's too hot a topic for ads. Again, your fundraising money and your activist posts take a hit.

Did you know 90% of Facebook users live overseas? That's just one reason why nonprofits are increasingly looking for alternatives to Facebook. At some point, I anticipate that there will be increased shifts away from the platform. Here's why.

To celebrate Instagram’s 11th birthday on Oct. 6, the social media platform announced it would match Instagram fundraisers of seven artists and creators through Giving Tuesday...

In honor of World Mental Health Day on Sunday, Pinterest has launched a new campaign, “Havens: Invest in Rest” to create space on its platform for users, or “pinners,” to reflect on the global impact of mental health. Additionally, it will give more than $1 million to mental health organizations...

Social media can help nonprofits connect with supporters, volunteers and donors more easily. You can leverage social media marketing strategies to boost your engagement — but the best tactics differ from one platform to the next.

Establishing a presence on social media is an important communications tool for nonprofits to raise awareness and achieve goals. It can be used to build your email list, cultivate current donor relationships and attract new supporters, enlist volunteers, and promote your organization as a thought leader...

The Born This Way Foundation is promoting kindness for the third-straight year with its #BeKind21 campaign that culminates on the U.N. International Day of Peace.

Let's review some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the stress in making sure you're doing well on social media...

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both...