Social Media

How Different Generations Use Social Media
November 30, 2021 at 12:41 pm

Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.

How Your Nonprofit Could Get Banned on Social Media
October 26, 2021 at 8:45 am

Imagine this: You run a domestic violence shelter, and your fundraising team is starting to realize that your ads aren't bringing in the money they used to on social media. Or, perhaps you lead a clinic related to women's health, and since reproductive rights is a lightning rod issue, the algorithms on social media decide that it's too hot a topic for ads. Again, your fundraising money and your activist posts take a hit.

Why Nonprofits Are Leaving Facebook
October 21, 2021 at 12:55 pm

Did you know 90% of Facebook users live overseas? That's just one reason why nonprofits are increasingly looking for alternatives to Facebook. At some point, I anticipate that there will be increased shifts away from the platform. Here's why.

Pinterest Supports Users' Well-Being and Six Nonprofits for World Mental Health Day
October 8, 2021 at 12:54 pm

In honor of World Mental Health Day on Sunday, Pinterest has launched a new campaign, “Havens: Invest in Rest” to create space on its platform for users, or “pinners,” to reflect on the global impact of mental health. Additionally, it will give more than $1 million to mental health organizations...

Top 10 Social Media Tools for Your Nonprofit Communication
August 26, 2021 at 1:09 pm

Let's review some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the stress in making sure you're doing well on social media...

How To Engage New Audiences on Facebook Using Messenger
August 4, 2021 at 1:03 pm

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both...