Social Media

The Nonprofit Chatter Ep 12: Social Media Trends
August 20, 2019 at 12:48 pm

In this episode of the Nonprofit Chatter, Nhu Te, editor-in-chief of NonProfit PRO, and Taylor Shanklin, VP of marketing at Pursuant, are joined by Lee Aase, communications director of social and digital innovation at Mayo Clinic, to chatter about social media trends.

Should Your Nonprofit Be Using Facebook Fundraising?
June 26, 2019 at 9:53 am

Let’s settle this once and for all: The Facebook fundraising feature isn’t a bad thing. If you’re an individual. By individual, I mean a personal cause campaign. Think raising funds for a sick friend, a grieving family or even a birthday campaign to support your local soup kitchen...

Don’t Knock It Until You Try It—New Ways of Fundraising
May 22, 2019 at 12:21 pm

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not going to dilute that with some new social fundraising fad.” That makes sense, to a point. If you have a robust and successful major gifts program established, do everything you can to keep it thriving!...

Key Insights for Creating a Winning Facebook Engagement Strategy
April 17, 2019 at 1:08 pm

It’s no surprise that Facebook has cemented its role in nonprofit marketers’ plans for raising awareness and building loyal brand ambassadors. As part of an integrated, multichannel strategy, social media is more than a publishing platform—it facilitates a meaningful, two-way conversation...

Facebook Fundraising: Making Lemonade Out of Lemons
January 9, 2019 at 12:54 pm

According to Facebook, over 750,000 nonprofits have used Facebook’s fundraising tools since the platform rolled out the feature in 2015. It began as a way for individuals to donate and, in 2016, expanded to allow individuals to allow people to ask their Facebook friends to donate to personal causes...

Facebook Fundraising—Your New Constituent Acquisition Device. Yes, Really.
December 6, 2018 at 12:30 pm

Let’s face facts: Facebook is in our peer-to-peer fundraising space. And while that is scary, it opens up a world of possibility if we choose to come out and play. Let’s talk about the playing field, how to get on it and what might happen to your organization if you do...

Give Your Advocacy Campaign an Edge: 5 Social Media Tactics
November 15, 2018 at 1:13 pm

Social media has become the global forum of activism, advocacy and social change. Roughly half of Americans have been civically active on social media in the last year, according to a Pew Research Center survey...