Social Media

How to Build Your Nonprofit Community
January 17, 2023 at 10:46 am

Similar to for-profits, “selling” our missions is no different than selling consumer goods. Here’s how to build your community.

13 Tips for Optimizing Digital Donations
January 9, 2023 at 11:17 am

If you’re ready to make your digital channels work for you, bring in more online revenue, and save yourself some time, here are my top tips.

Nonprofits in the Metaverse: Pros and Cons
December 8, 2022 at 12:19 pm

Nonprofit organizations may be feeling the need to take a stance on the metaverse and make decisions on meta-related activities, like accepting crypto donations. While the metaverse is still being built — and is so new that it’s hard to define exactly what it means — there’s a lot of marketing hype (and money) being wrapped up into it.

New Report Reveals Nonprofit Priorities for 2023
December 7, 2022 at 11:25 am

OneCause released its new report: The 2023 Fundraising Outlook: Insights for Nonprofit Planning & Prioritization. In this year’s annual survey, findings from 890 fundraising professionals provided insights into where organizations found success in 2022, common challenges, and what they're prioritizing in 2023 as they create their fundraising strategies.

Digital Fundraising Innovations and Trends to Watch in 2023
December 7, 2022 at 11:02 am

While there are always risks involved in new fundraising innovations, many times these risks are well worth taking — and, in some cases, you can’t afford not to take them. As 2023 beckons, it’s time to explore the major innovations I expect to see in digital fundraising in the year ahead.

5 Tips for an Ethical Digital Marketing Strategy
November 16, 2022 at 8:00 am

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.