Social Media

Recap of #18NTC, Part 2: Facebook Fundraising Tools
May 22, 2018 at 12:08 pm

I was thrilled to have been selected to present a session this year, all about one of my favorite topics, Facebook Fundraising! Joining me to share insights from the trenches were Joe Gallant from Polaris and Jennifer Cheang from Mental Health America...

#NPPTrendingNow Ep 45: Why Nonprofits Need Social Media Marketing
May 18, 2018 at 1:28 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: questions to ask before buying donor management software, practical tips for implementing social media marketing into your nonprofit strategy and current trends in monthly giving...

#NPPTrendingNow Ep 44: What You Might Be Missing in Your Social Media Strategy
May 11, 2018 at 12:45 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: strategies for nonprofit social media marketing, why nonprofits should take advantage of video storytelling and ways to steward monthly donors...

7 Practical Tips for Leveraging the Power of Nonprofit Social Media
May 10, 2018 at 1:39 pm

Due to the popularity of mobile devices and information readily available at the touch of a finger, nonprofit social media marketing is a powerful outreach tool to leverage. The pervasiveness of petitions, the emergence of movements like #BlackLivesMatter and #MeToo, and the increase in fundraising options provide a way for organizations to raise visibility, activate and engage audiences online...

The Real Value of Social Fundraising: A Powerful Strategy Not to Be Overlooked
April 17, 2018 at 12:18 pm

While social fundraising is a critical concept to understand, it can also be a complicated one. But when you can embrace the idea and layer it onto everything your nonprofit is doing, it can be a powerful force that can help take your fundraising and awareness goals to the next level. Social fundraising is basically the act of getting people (supporters, donors, evangelists, fundraisers, etc.) to post to their personal networks about the actions that they take related to your cause...

#NPPTrendingNow Ep 39: What About Non-Grantor Trusts?
March 30, 2018 at 11:21 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: add personal touches to your communication efforts, charitable deduction did not go away and create an effective online marketing strategy...

Facebook Pulls Nonprofits Into the Fire
March 28, 2018 at 11:25 am

By now, pretty much everyone has heard of the debacle that has befallen Facebook over targeting user profiles in the 2016 presidential election. It comes at a particularly inopportune time for nonprofits, because very recently Facebook had become a major platform for raising money online...

5 Story-Driven Marketing Tips for Nonprofits
March 21, 2018 at 11:59 am

Storytelling is an integral part of sharing your nonprofit’s mission. What spurred passion in you to devote your time to serving this mission? Likely, helping a person in need or hearing an emotive story is what spurred your emotional connection to join or start the foundation...

#NPPTrendingNow Ep 36: How Nonprofits Can Make Donating Easier
March 9, 2018 at 11:48 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: tips to make donating easier for your donors, Instagram as a tool to promote fundraising initiatives and big ideas this year in nonprofit...

Twitter Takes a Back Seat to Instagram for Giving
March 7, 2018 at 11:45 am

Many charities and nonprofit organizations think of Twitter as being crucial to their donor outreach. Considering the volume of tweets on popular days, such as #GivingTuesday, it’s easy to see why. Twitter helps organizations amplify their message on an event day, attract media attention and make it easy for followers to share your content...