Multichannel

What separates omnichannel campaigns that feel seamless from those that fall flat — and what your nonprofit needs to get there.

No single attribution model tells the whole story. Here’s how to choose the right one for your nonprofit’s donor journey.

Here’s how to build a PSA campaign strategy that turns donated airtime into measurable results.

New data suggests gaps in nonprofit donor solicitation may be limiting donations.

Email and text work best together — if you design them intentionally.

Here are three lessons to help you launch a high-performing nonprofit SMS program using tools you already have.

Blend in-person events, QR codes and digital storytelling so donors feel part of something bigger — online and off.

Multichannel donors give more and stay longer. Learn how to create them through intentional, cross-channel engagement.

The annual appeal still matters — but it needs a digital-age upgrade. Here’s how to modernize your approach to boost year-end results.

As your nonprofit clients work hard to engage supporters, direct mail can help them stand out. Here are six ideas to maximize response.