Multichannel

Since acquisition sets the stage for donor relationships, it is crucial to remember these rules for your donor acquisition strategy.

Here are some techniques to help organizations use data to create new models, audiences, and pools of targeted prospects.

With the cost of postage increasing for the second time this year, nonprofits must find a way to save on their direct mail campaigns.

Let’s dive into how connected TV can drive donor awareness, engagement, and conversions for nonprofits.

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared their recommended social media strategy to raise funds.

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.

Your fundraising team is not your donors. Overcome the disparities in age and point of view of donors with these three strategies.

Holidays and birthdays are great opportunities for connecting with supporters. Market special occasion fundraising to boost revenue.

Facebook fundraising has seen its ups and downs over the years, so what is its current perceived value? Here are three key mistakes nonprofits need to avoid when evaluating if there’s a place for Facebook fundraising in their 2023 strategy.

Nonprofit leaders are both cheerleaders and salespeople for their organizations. They draw on critical communication tools that will help build and nurture relationships that ultimately bring awareness and support to their causes. Here are some ways to do that.