Multichannel

3 Expert Tips on Fundraising in Today’s Economy
September 8, 2022 at 11:11 am

One of the most pressing issues for today’s nonprofit professionals is the uncertainty of today’s economy. Inflation is skyrocketing, and consumer prices are through the roof. So, what does this mean for fundraisers? Logic would tell us that with higher expenses, potential donors have less money to give to their favorite causes.

How to Navigate Multichannel Marketing to Drive Growth and Improve Donor Loyalty
July 1, 2021 at 11:45 am

Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. It is not hard to guess why. Email is quick, easy and cheap. But it also comes with some big drawbacks...