Multichannel

Knowing what campaigns prompted a gift is important, but often difficult. Here are some fixes to common attribution challenges.

Here are three mistakes nonprofits must know to avoid common pitfalls in omnichannel marketing efforts.

As nonprofits prioritize donor acquisition, engagement and retention for 2025, here are four actionable strategies can they implement.

Here are five things not to do when measuring the performance of your online fundraising and marketing programs.

Holidays evoke emotion, and nonprofit campaigns use emotion to drive action. Here’s how holidays can connect you with your audience.

The idea of developing a campaign can often feel daunting. Here is some guidance on what you need to do to have a successful campaign.

As digital marketing grew, its cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.

Informed delivery allows USPS customers to digitally preview their mailbox. Here’s how to use this service to your advantage.

Here are four proven ways to repurpose content that are helping nonprofits everywhere gain visibility and awareness.

Since acquisition sets the stage for donor relationships, it is crucial to remember these rules for your donor acquisition strategy.