Multichannel

Don’t Knock It Until You Try It—New Ways of Fundraising
May 22, 2019 at 12:21 pm

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not going to dilute that with some new social fundraising fad.” That makes sense, to a point. If you have a robust and successful major gifts program established, do everything you can to keep it thriving!...

2017 NonProfit PRO Gold Award Winner: Multichannel
January 9, 2018 at 10:37 am

You can tell that there was tremendous effort put into this campaign, and it was well received. The campaign utilized a combination of several outbound components (post mailing, email series, video and thank-you postcards) and received a great response rate at 24.62 percent...

6 Ways to Reverse the Peer-to-Peer Skid
August 2, 2017 at 10:28 am

America’s love affair with peer-to-peer fundraising events is well documented. Every year, thousands of organizations sponsor “a-thon events”—such as walks, runs and rides—in which their supporters act as their fundraisers...

6 Roles for SMS in Your Nonprofit Strategy
July 25, 2017 at 11:46 am

The use of SMS in the nonprofit sector got its biggest spotlight with the Red Cross mobile giving campaign on behalf of the 2010 Haiti earthquake. Relief agencies raised more than $40 million dollars via text message donations...

How to Tell Strategic Nonprofit Stories That Raise Money
July 25, 2017 at 11:20 am

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...

Attribution: Where Do You Stand?
July 5, 2017 at 11:10 am

The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...

How Mobile CRM Helps Your MGOs
June 27, 2017 at 10:40 am

When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...

How Asking for Less Will Get You More
June 21, 2017 at 11:30 am

Most of us can identify with this experience: Agreeing to help out with a project or an organization, ending up more involved than we intended and vowing to say “no” to future requests. And yet, here I am, year after year, running tickets for Hot Times, Holy Enchilada and the other games of chance. The truth is, I fell prey to a technique we subscribe to at Turnkey to help our clients raise more money for their various missions...

Are You Linked In?
June 16, 2017 at 9:41 am

The tools used in social media in today’s world are amazing. There are so many ways to communicate with each other. I watched my 11-year-old grandson seamlessly work through social media vehicles with ease the other day. It made me wonder how social media will affect the next generation of fundraisers after I pass the torch...