Multichannel

3 Key Facebook Fundraising Strategy Mistakes to Avoid in 2023
February 14, 2023 at 11:47 am

Facebook fundraising has seen its ups and downs over the years, so what is its current perceived value? Here are three key mistakes nonprofits need to avoid when evaluating if there’s a place for Facebook fundraising in their 2023 strategy.

The Power of Executive Communications for Nonprofits
February 2, 2023 at 11:04 am

Nonprofit leaders are both cheerleaders and salespeople for their organizations. They draw on critical communication tools that will help build and nurture relationships that ultimately bring awareness and support to their causes. Here are some ways to do that.

4 Rules for Integrating Marketing Channels in 2023
January 25, 2023 at 11:23 am

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

3 Expert Tips on Fundraising in Today’s Economy
September 8, 2022 at 11:11 am

One of the most pressing issues for today’s nonprofit professionals is the uncertainty of today’s economy. Inflation is skyrocketing, and consumer prices are through the roof. So, what does this mean for fundraisers? Logic would tell us that with higher expenses, potential donors have less money to give to their favorite causes.