Multichannel

Interactive Marketing: How Nonprofits Can Captivate in a Noisy World
May 10, 2023 at 10:27 am

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.