Multichannel

As digital marketing grew, its cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.

Informed delivery allows USPS customers to digitally preview their mailbox. Here’s how to use this service to your advantage.

Here are four proven ways to repurpose content that are helping nonprofits everywhere gain visibility and awareness.

Since acquisition sets the stage for donor relationships, it is crucial to remember these rules for your donor acquisition strategy.

Here are some techniques to help organizations use data to create new models, audiences, and pools of targeted prospects.

With the cost of postage increasing for the second time this year, nonprofits must find a way to save on their direct mail campaigns.

Let’s dive into how connected TV can drive donor awareness, engagement, and conversions for nonprofits.

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared their recommended social media strategy to raise funds.

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.

Your fundraising team is not your donors. Overcome the disparities in age and point of view of donors with these three strategies.