Multichannel

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared their recommended social media strategy to raise funds.

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.

Your fundraising team is not your donors. Overcome the disparities in age and point of view of donors with these three strategies.

Holidays and birthdays are great opportunities for connecting with supporters. Market special occasion fundraising to boost revenue.

Facebook fundraising has seen its ups and downs over the years, so what is its current perceived value? Here are three key mistakes nonprofits need to avoid when evaluating if there’s a place for Facebook fundraising in their 2023 strategy.

Nonprofit leaders are both cheerleaders and salespeople for their organizations. They draw on critical communication tools that will help build and nurture relationships that ultimately bring awareness and support to their causes. Here are some ways to do that.

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

Creating a seamless customer experience may sound daunting at first. But it’s worth it. A key component to adopting an omnichannel approach for your fundraising and marketing campaigns is to identify and break down the organizational silos standing in your way.

How a Multi-Channel Strategy can Help You Maximize Revenue and Retain More Donors

The more channels you market on, the faster you can turn a prospective donor into a first-time donor. Here are 5 advantages to this.