Interactive Marketing: How Nonprofits Can Captivate in a Noisy World
May 10, 2023 at 10:27 am

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.

3 Key Facebook Fundraising Strategy Mistakes to Avoid in 2023
February 14, 2023 at 11:47 am

Facebook fundraising has seen its ups and downs over the years, so what is its current perceived value? Here are three key mistakes nonprofits need to avoid when evaluating if there’s a place for Facebook fundraising in their 2023 strategy.

The Power of Executive Communications for Nonprofits
February 2, 2023 at 11:04 am

Nonprofit leaders are both cheerleaders and salespeople for their organizations. They draw on critical communication tools that will help build and nurture relationships that ultimately bring awareness and support to their causes. Here are some ways to do that.

4 Rules for Integrating Marketing Channels in 2023
January 25, 2023 at 11:23 am

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.