The annual appeal still matters — but it needs a digital-age upgrade. Here’s how to modernize your approach with personalization, video and omnichannel outreach to engage today’s donors and improve year-end results.
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As your nonprofit clients work harder to re-engage supporters, direct mail can help them stand out in inboxes and mailboxes. Here are six ideas to help maximize response.
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As your nonprofit clients work harder to re-engage supporters, direct mail can help them stand out in inboxes and mailboxes. Here are six ideas to help maximize response.
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Knowing what fundraising campaign prompted a gift to your nonprofit is important, but often difficult. Here are some fixes to common attribution challenges.
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Here are three mistakes nonprofits must know to avoid common pitfalls in omnichannel marketing efforts.
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As nonprofits prioritize donor acquisition, engagement and retention for 2025, here are four actionable strategies can they implement.
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Here are five things not to do when measuring the performance of your online fundraising and marketing programs.
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Holidays evoke emotion, while nonprofit campaigns use emotion to drive action. Here’s how to use holidays to connect with a broader audience.
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The idea of developing a campaign can often feel daunting. Here is some guidance on what you need to do to create a successful campaign.
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As digital marketing grew from its nascency to sheer dominance over the past quarter century in relation to overall marketing spend, its century-old cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.
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