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"Multi-Channel Program Management"

How a Multi-Channel Strategy can Help You Maximize Revenue and Retain More Donors

Fundraisers realize multi-channel fundraising provides more revenue and better donor retention than any single channel program.

In order to maximize net revenue in the most efficient manner, nonprofits need better tools to manage, analyze, and implement the breadth of channels that they are using in their fundraising today.

Nonprofits know the solicitation and transaction process is rarely done in a single channel anymore. Often, the case for giving is made in one channel and the payment of the gift in another.

In this eBook, we'll discuss:

• How multiple channels work together to support the donor journey,
• Strategies for aligning channels to the different stages of the donor journey, and
• Ways to leverage technology to predict, conduct, and analyze a multichannel campaign.

Whether you're trying to increase donor conversions, better communicate with your different audiences, or learn how technology can amplify your multi-channel campaign's effectiveness, this guide can help you achieve your goals.

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