Multichannel

The Future of Donor Acquisition Is Digital
April 25, 2017 at 10:53 am

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

When Should You Give Up on a Lapsed Monthly Donor?
April 24, 2017 at 9:06 am

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

15 Key Steps to Set Up a Charity
April 20, 2017 at 3:29 pm

Nonprofit charitable organizations are intended to operate for the public good. When a nonprofit charitable organization is qualified as tax exempt under Section 501(c)(3) of the Internal Revenue Code (IRC), donors can generally deduct their contributions to the charity on their tax returns. Donors are thus more likely to support charitable organizations that have an…

#GivingTuesday Donations on the Rise
April 19, 2017 at 2:53 pm

The day after Thanksgiving, the holidays hit full-force. And it’s not just the radio stations blasting “Here Comes Santa Claus” every half hour—it’s the shopping frenzies of Black Friday and Cyber Monday. Thankfully, (no pun intended) for the past four years, we’ve had a day to shift the focus away from materialism and back to the true spirit of the holidays: Giving Tuesday...

No Puppies? No Problem: Digital Marketing When You Don’t Have Easy Imagery
April 18, 2017 at 10:20 am

Big-eyed kittens and cute puppies are great ways to catch donors’ attention and play on their heartstrings. But sadly, we’re not all animal welfare groups, and we need creative that represents our missions and brands. There are many techniques and tactics that can help you make the most of digital marketing when you can’t rely on easy imagery...

Center of Gravity: Crowdfunding vs. Peer-to-Peer Fundraising
March 31, 2017 at 2:18 pm

We didn’t call it “peer-to-peer fundraising” at first. Back in the late ’90s and early ’00s, some of us were excited by the prospect of bringing traditional fundraising activities online. One of the big areas of focus was the pledge-based special event. Historically, these campaigns occurred offline using just pens, paper pledge-forms, cash and checks.…

5 Keys to Discovering Social Media Fundraising Opportunities
March 28, 2017 at 8:42 am

When was the last time you purchased something you didn’t really need because it jumped in front of you? Perhaps because you saw it on a sidewalk stand while walking down the street. Or at the check-out line. Or it popped up as an ad or sidebar on your computer...

Cause Marketing: Making It Work
March 13, 2017 at 7:23 pm

Not every cause marketing campaign is successful—and there are reasons why. Trust me, after all these years in the nonprofit world, I’ve seen my share of amazing cause campaigns and ones that were total flops...

GOP Senate Nonprofit Launches Obamacare Repeal Radio Ads
March 9, 2017 at 8:50 am

A major Republican nonprofit is rolling out radio ads in 10 states, pressuring senators to support the repeal and replacement of Obamacare just as a bill starts working its way through the House of Representatives. One Nation, which is controlled by allies of Senate Majority Leader Mitch McConnell, is airing the ads as the second…