Multichannel

One of the most pressing issues for today’s nonprofit professionals is the uncertainty of today’s economy. Inflation is skyrocketing, and consumer prices are through the roof. So, what does this mean for fundraisers? Logic would tell us that with higher expenses, potential donors have less money to give to their favorite causes.

While multichannel is reaching an audience through multiple channels, an omnichannel campaign takes it a step further and connects all of those channels to create a singular experience.

Here are some best practices you can use to expand your creative choices and optimize your nonprofit campaign’s chances for success.

For nonprofits, there’s an exciting event to prepare for: the surge of Generation Z and the start of a new donor frontier.

Here are five tips to develop innovative nonprofit marketing campaigns that will raise awareness and let you stand out from the crowd.

There are new ways to engage supporters using Facebook and Instagram messenger, where supporters never leave the platform.

Today, there are so many more ways to engage with your donors in all channels & media that you have more opportunities to practice.

Annual giving is the bread and butter of nonprofits’ operations. With these stewardship strategies, you can maximize annual revenue.

Ready to plan your first omnichannel marketing campaign?

Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. It is not hard to guess why. Email is quick, easy and cheap. But it also comes with some big drawbacks...