Ultimately, it doesn’t really matter what we call it: sustainers, subscription giving, monthly giving or recurring giving.
The choice of words we use often carry more meaning than we might intend.
As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.
Most nonprofits that have been sending mail have been doing very well throughout these past few months.
If you have a monthly giving program, chances are your processor sends a gift confirmation email every month.