Blogs

How to Reach Your Goal By Reframing Your Capital Campaign

Some capital campaigns feel like a long slog. They begin with a big burst of energy and some large gifts from truly committed donors. But a couple of years later when, perhaps, the campaign has reached 70 or 80 percent of the goal, and the same remarkable volunteers continue to gather once a month to strategize about prospective donors, it can be hard to sustain the energy...

What Do Nonprofit Monthly Donors Really Think About Giving?

As you may know, Penelope Burk does some tremendous research on donors thinking and behavior. From her 2017 report, I was particularly pleased to see the tremendous move from donors with the focus on monthly giving, especially for younger donors. I reported on this before...

The Race to Nonprofit Mediocrity

Over the course of a year, I would guess that Richard and I speak with over a hundred different leaders and managers of nonprofits. Every one of them desperately wants to grow their major gift revenue, but they, in turn, race to nonprofit mediocrity...

Other Staff Bloggers
Development

Some capital campaigns feel like a long slog. They begin with a big burst of energy and some large gifts from truly committed donors. But a couple of years later when, perhaps, the campaign has reached 70 or 80 percent of the goal, and the same remarkable volunteers continue to gather once a month to strategize about prospective donors, it can be hard to sustain the energy...

As you may know, Penelope Burk does some tremendous research on donors thinking and behavior. From her 2017 report, I was particularly pleased to see the tremendous move from donors with the focus on monthly giving, especially for younger donors. I reported on this before...

Over the course of a year, I would guess that Richard and I speak with over a hundred different leaders and managers of nonprofits. Every one of them desperately wants to grow their major gift revenue, but they, in turn, race to nonprofit mediocrity...

Leadership Management

Not too long ago, one of my managers came into the office to speak to me about a team member. The team member was a valued employee and wanted to discuss opportunities for advancement...

In any industry sector, it is vital to own your story. This is especially true in the nonprofit sector where many prospective donors rely on nonprofit evaluation sites, like Charity Navigator, for making decisions on what organizations to give money...

If there’s any industry that relies on helping hands and team work, it’s the nonprofit sector. We realize corporate and other large nonprofit partners are pillars to our success and strive to ensure they are truly recognized as part of our team...

E-Philanthropy

Donor management software and other CRM systems are essential tools for nonprofits! Always ask these four key questions of your options before making a purchase...

Due to the popularity of mobile devices and information readily available at the touch of a finger, nonprofit social media marketing is a powerful outreach tool to leverage. The pervasiveness of petitions, the emergence of movements like #BlackLivesMatter and #MeToo, and the increase in fundraising options provide a way for organizations to raise visibility, activate and engage audiences online...

With so many nonprofit technology tools at our fingertips, fundraising is no longer limited to formal galas and in-person events. More people are opting to give online each year...

Data Management

Technology platforms represent a major opportunity for nonprofits of all sizes to engage new audiences and attract new donors through nonprofit social media marketing. One issue that holds many nonprofits back, though, is that for-profit companies have completely oversaturated platforms like Facebook and Instagram!...

As Facebook has become increasingly embedded in the lives of millions around the world, its importance has also grown for nonprofit organizations as a vital channel for engaging with existing and potentially new supporters and donors...

My generation talks about Millennials like they are a different species. We think they are different at the DNA level. We study them and develop intricate ways to deal with them, with systems, processes, ropes, pulleys, whispers, shouting and… none of it works very well. And we need to figure out why—and soon...

Sectors

I was recently with a donor who is also an important volunteer to our organization. This donor is an excellent representative for our organization. My boss and I asked him to consider giving his philanthropic support to our upcoming campaign. He mentioned that our organization was at the top of his list of charities to support, but also noted when he passes away he was going to leave funds to the Humane Society for unwanted senior dog care...

The good news is that the growing trend toward a more secular society has not produced a significant decline in financial support of the Army, and there's no reason it should stymie your efforts either. Following are important lessons for faith-based organizations to keep in mind while seeking support...

Around the first of each month, I go through my bank’s drive-through and get some cash in $5 and $10 bills. I keep the money in the console of my car to give away to people on street corners asking for assistance when I’m driving around...

Direct Marketing

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based brand expert. We had contacted him after reading an article in The New York Times about nonprofits turning to pros, like Alan, to craft marketing campaigns to sell their causes to donors...

I don’t write copy for clients. It’s just not the most strategic use of my time. If you’re the CEO or chief development officer at a nonprofit, chances are this is true for you, too. I have yet to work with a CEO or chief development officer who is fulfilling his or her potential or responsibility in fundraising by re-writing (vs. brief edits) a document...

We’ve all heard the old saying, “A picture is worth a thousand words.” Nonprofits routinely use pictures to communicate their messages to their constituents. Usually, the photos are selected to represent the people who will be helped by supporting the mission of the nonprofit...