Blogs

How Can You Solve the Long-Term vs. Short-Term Struggle?

Spoiler alert: It’s not by doing more social media. It’s not by running more events. It’s by focusing on asking your donors to upgrade, to make monthly gifts and leave gifts through their will.

How to Introduce Yourself to a New Major Donor

You’ve landed the job. You are the new major gift officer. Hopefully someone gave you a different title to use externally, because you should not use MGO as your title.

Stop Waiting for the Perfect Ask: Talk to Big Capital Campaign Donors Early

If you’re getting ready for a capital campaign, there is something important you need to know. And it may be the difference between a successful campaign and one that falls short of its goal.

Other Staff Bloggers
Development

Spoiler alert: It’s not by doing more social media. It’s not by running more events. It’s by focusing on asking your donors to upgrade, to make monthly gifts and leave gifts through their will.

You’ve landed the job. You are the new major gift officer. Hopefully someone gave you a different title to use externally, because you should not use MGO as your title.

If you’re getting ready for a capital campaign, there is something important you need to know. And it may be the difference between a successful campaign and one that falls short of its goal.

Leadership Management

While universal “cost-to-raise-a-dollar” metrics can be debated, one thing that cannot be debated is how funds are used by nonprofits to benefit the communities they serve. What are the actual outcomes? Did the nonprofit improve lives through a variety of verifiable factors?

You have a mission in mind. You’ve drawn up your bylaws and values, you understand your business model and what you’re trying to achieve, you have a few people working on the internal team and there are a handful of trusted advisors acting as your board.

Nonprofit leadership has to come into focus. We now live in an age where artificial intelligence is changing the very nature of our work. Nonprofits have to come to terms with substantial changes.

Direct Marketing

Your donors and audience respond to different messages and different styles of marketing — not everyone will open your direct mail and not everyone will read your posts on Facebook.

With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal. 

Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email is a digital platform for persuasive rhetoric, which can be used to help convince people to donate, this can only be done when email is used correctly.

E-Philanthropy

In days past, charity ―  “old-charity" ― was dominated by the few and influential. Sure, it is true that, at the local level, community members were able to organize fundraisers for causes near and dear effectively.

Smart nonprofits are always looking for better tools to engage their boards of directors. It’s an incredible time for productivity; there are digital solutions for almost every single need. However, there’s also a danger of overkill.

Nonprofit camps have thrived for so long because they offer the youth in their community a healthy, safe environment to escape to for a few weeks every summer. Parents and kids alike understand the value of summer camp in a young person’s development...

Sectors

Why is there a seemingly mysterious divide between those who fundraise in the higher education space versus those who fundraise in the nonprofit space? Why do so many people feel that there is a bridge between these two worlds that somehow can’t be crossed?

Most people who create nonprofit organizations do so because they have a charitable heart, and they wish to serve on the front lines of solving the worlds' toughest problems. One of the biggest issues we are facing today is epidemic pollution levels and rampant global warming...

I was recently with my niece who is a vice principal of an elementary school in Kentucky. She is very motivated and an excellent role model for her staff and students. While we were chatting at a family gathering, she told me she was interested in possibly obtaining a doctorate degree in education...

Data Management

You’ve done everything right. You’ve accepted the major gift principle that not all donors, who meet a financial metric, want to relate to you. You’ve laboriously gone through a larger list of donors who meet your major gift criteria.

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, such as making a gift or volunteering time, in support of your cause. And while fundraising communications are often counterintuitive to people outside of the field, the reality is that most of its best practices are grounded in time-tested techniques and principles of classical rhetoric...

Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents...