We have been doing a lot of listening. Listening about what I feel is the most important role for a nonprofit: the board chair.
Getting a clear picture of how your nonprofit interacts with its participants is vital to the success of your peer-to-peer fundraising.
This year, the idea of back-to-school essentials has been turned on its head in a new PSA to make a point about school shootings.
As you write a new donor appeal letter (or email), close your eyes and see the donor. See their smile, speak their name, blink at them and make it real.
Your donors and audience respond to different messages and different styles of marketing — not everyone will open your direct mail and not everyone will read your posts on Facebook.