Blogs

How to Make Nonprofit Leadership Work for You

Leadership isn't easy. Today's nonprofit leaders are accountable for their teams and their organization. But, because of our fast-moving digital world, working as an organization requires new thinking, habits, and fresh minds at all levels.

The Nonprofit World’s Robot Problem: AI Does Not Replace Donor Engagement

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

The Case for Ending Giving Tuesday

Giving Tuesday has become ineffective due to changing demographics. Here is how to encourage donors to give year-round.

Other Staff Bloggers
Leadership Management

Leadership isn't easy. Today's nonprofit leaders are accountable for their teams and their organization. But, because of our fast-moving digital world, working as an organization requires new thinking, habits, and fresh minds at all levels.

I want to share 10 pragmatic ways that nonprofit leaders can more effectively ask for and secure gifts that will fuel their missions.

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

Direct Marketing

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

For any-sized marketing team, the choice of how to knit together the right blend of marketing channels has to be driven by a plan and understanding some fundamental rules of integrating channels. Understanding these rules gives your team the best chance of success.

The future’s looking bright for fundraising, but the rapidly upcoming generational shift has a lot of nonprofits looking to the future.

Development

Giving Tuesday has become ineffective due to changing demographics. Here is how to encourage donors to give year-round.

If you’re planning a capital campaign, challenge gifts are the perfect way to reenergize your community of stakeholders and donors. 

As a nonprofit administrator, have you ever inherited a fundraising special event? Now is a good time to reset, strategize and start new traditions for stakeholders.

E-Philanthropy

Similar to for-profits, “selling” our missions is no different than selling consumer goods. Here’s how to build your community.

Regardless of how small the budget, there is a lot that organizations can do to maximize their impact measurement dollars.

For your fundraising efforts to continue to be effective, your communications must reach the right people and stand out. The good news is that there is technology out there that can support your fundraising efforts in today’s challenging fundraising environment.

Data Management

Many nonprofit executives still struggle with how to pay for fundraising. That’s a shame because fundraising done well pays for itself. Yet the dilemma is real and persistent.

Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

Sectors

An institution’s alumni are a reflection of its past, a representation of its present, and a link to its future. An alumni reunion is a memorable event where attendees can reminisce about the good old days with former classmates. It can also provide tremendous increases in alumni giving to their alma mater.   

How can organizations with limited funding address issues and have a ripple effect on clients? The answer may lie in data.

There’s a potential silent killer of nonprofit revenue out there, going largely unnoticed. It’s income inequality, and we’d be wise to start paying attention.