Spoiler alert: It’s not by doing more social media. It’s not by running more events. It’s by focusing on asking your donors to upgrade, to make monthly gifts and leave gifts through their will.
You’ve landed the job. You are the new major gift officer. Hopefully someone gave you a different title to use externally, because you should not use MGO as your title.
If you’re getting ready for a capital campaign, there is something important you need to know. And it may be the difference between a successful campaign and one that falls short of its goal.
You’ve done everything right. You’ve accepted the major gift principle that not all donors, who meet a financial metric, want to relate to you. You’ve laboriously gone through a larger list of donors who meet your major gift criteria.
At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, such as making a gift or volunteering time, in support of your cause. And while fundraising communications are often counterintuitive to people outside of the field, the reality is that most of its best practices are grounded in time-tested techniques and principles of classical rhetoric...
Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents...