Blogs

Your MGO Must Have Admin Support

Managers and authority figures do not understand that spending the money to give their MGO admin support is the best investment they can make. The fact is that the cost of providing admin support to an MGO actually increases the return on investment (ROI) of the major gift effort.

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.

Outstanding Philanthropist Still Giving at 105 Years Old!

I was there to see a special long-time donor of The Salvation Army Indiana Division receive the Outstanding Philanthropist award. The recipient is 105-year-old Laura Lewis.

Other Staff Bloggers
Leadership Management

Managers and authority figures do not understand that spending the money to give their MGO admin support is the best investment they can make. The fact is that the cost of providing admin support to an MGO actually increases the return on investment (ROI) of the major gift effort.

The supply chain issue in the U.S. and abroad is something that affects all of us. However, it has ramifications for your nonprofit beyond what you may think. Sure, if you’re an organization reliant on providing things to people you serve, it could be an incredible challenge.

You cannot generate a consistent flow of dollars without an experienced and dynamic resource development staff. Unfortunately, for many of us in the profession, keeping qualified and trained development officers is easier said than done.

Direct Marketing

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.

Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.

E-Philanthropy

Donors understand that data and technology are game-changers. So, if donors care about a mission, such as the eradication of cancer, ending poverty or high-quality education, they realize the source of fundamental change occurs with the partnership between technology and humans.

Organizations are requiring more robust software functionality to ensure virtual and hybrid campaigns connect as deeply with participants and donors as in-person events. In response, peer-to-peer software vendors are offering more tools for organizations and participants to engage in richer and more meaningful ways.

Did you know 90% of Facebook users live overseas? That's just one reason why nonprofits are increasingly looking for alternatives to Facebook. At some point, I anticipate that there will be increased shifts away from the platform. Here's why.

Development

What is the impact of the birthday call? One of my clients is a religious organization with an impressive number of monthly donors. It consistently asks its donors and monthly donors for their birth month and year.

Almost every good business book over the past two decades has at least one chapter devoted to company culture and making sure you have staff buy-in to the overall vision of the company. But, it's been difficult for nonprofits. Here is how you get there.

Whether you want to call it social proof, a testimonial — it doesn’t really matter. Donor’s love hearing from other donors. It helps give them that "extra" little push or nudge if you will. Here are some ideas to get you started.

Sectors

Building a multi-faceted board can help your nonprofit organization make better decisions, diversify its supporter base and better serve the community. While everyone understands the need for diversification, many nonprofit professionals and board members don’t know where to begin...

Helping nonprofits in their sincere efforts to make the world a better place makes one very sensitive to organizations that use their nonprofit status for purely financial gain. There is one group that comes to our attention as particularly egregious. We’re talking about the National Collegiate Athletic Association—the NCAA...

Because nonprofits are tax-exempt organizations, it’s vital that they operate with complete transparency.

Data Management

Expert research is essential for a nonprofit to achieve its potential for both a major fundraising campaigns and strategic planning...

The great composer Leonard Bernstein has been quoted as saying, “To accomplish great things, two things are needed: a plan, and not quite enough time.” Bernstein would have been aghast — as we were — to read this proclamation on the website of a particular independent school about its strategic planning process...

As long as we’ve had a formal nonprofit sector, we’ve had donors looking to make substantial gifts to improve their image.