Blogs

Do You Have a Philanthropic Heart?

When I was 11 years old, I played little league baseball and was a boy scout. I was also involved with Moose Lodge activities and other nonprofit organizations. In each of these cases, there were fundraising activities and events I was involved with in a variety of ways. I wanted to generate time, talent and treasure at an early age and had a philanthropic heart...

People-Based Marketing: Reading the Signals

Signals are all around us, from the “Don’t Walk” sign when you cross the street to the microwave beeping when your food is done. Even the most seemingly insignificant signals help us operate more efficiently, taking the guesswork out of day-to-day tasks...

Matching Donations—The Real Story

Matching donations is a tool that is regularly employed in nonprofit fundraising campaigns. Most of us believe that this appeal works, but without much empirical evidence. It’s mostly a gut feeling. Perhaps not surprisingly, research on matching donations is equivocal...

Other Staff Bloggers
Development

When I was 11 years old, I played little league baseball and was a boy scout. I was also involved with Moose Lodge activities and other nonprofit organizations. In each of these cases, there were fundraising activities and events I was involved with in a variety of ways. I wanted to generate time, talent and treasure at an early age and had a philanthropic heart...

Signals are all around us, from the “Don’t Walk” sign when you cross the street to the microwave beeping when your food is done. Even the most seemingly insignificant signals help us operate more efficiently, taking the guesswork out of day-to-day tasks...

It’s a rare day that I don’t spend two hours or more on the phone coaching groups of three to six people as their organizations get ready for capital campaigns, which often involve virtual capital campaign meetings...

Direct Marketing

Email marketing is one of the top channels for nonprofit marketers to communicate with key audiences. For nonprofit marketers, email marketing can help to retain existing donors but also to convert new ones through relevant, personalized and valuable content...

You’ve no doubt observed firsthand the power of nonprofit storytelling in your efforts to convey the importance and urgency of your cause. And while there are many resources available to guide you in the art of nonprofit storytelling, I find it useful to remember three overarching “musts.”...

Does nonprofit direct mail still work? It’s a question that marketing teams in many industries ask themselves, as they try to come up with new and fresh ways to share a message with their audience. Though direct mail may feel outdated with all of the high-tech marketing campaigns you can create online, it is still a great way to reach your audience...

Sectors

The root of the word “disaster” is based on the idea of a “bad star” or the stars misaligning. For foundations though, disasters can be a time to shine and provide aid and comfort while everyone else is flailing...

Turnkey’s clients include organizations like Church World Service and UNICEF, groups that address humanitarian crises around the world. We never expected to be confronted by a humanitarian crisis unfolding in our own home, on the southern border of the U.S. One created by our government...

We are often asked if a degree or CFRE certification is necessary to be successful in major gifts. And this goes to a much larger question of the role education plays in preparing a person to do the job...

Leadership Management

Most of us are familiar with “charity shaming” at the checkout. It’s where you’re asked if you’d like to donate to XYZ Charity, as you’re standing there paying for your merchandise with a bunch of other people around. Being put on the spot to make a donation in this way—even a small one—can feel disconcerting...

A recent opinion piece by Frank Bruni in The New York Times, "How to Get the Most Out of College," really resonated with me. And not just because I have a stepdaughter—just packed off to her brand new dorm room, filled with a mixture of trepidation and exhilaration...

If nonprofit organizations have such tremendous responsibility and represent a large employment sector, doesn’t it make sense for them to operate in a way that enables them to recruit and retain the best talent available? I believe the missions they deliver are worth it...

E-Philanthropy

The nonprofit sector is a rewarding, yet challenging, space for marketers. With low budgets and lots of spending constraints, finding the right fundraising strategy can be difficult. Luckily, nonprofits have an advantage over their for-profit counterparts. Many service companies offer free nonprofit tools...

Social media platforms are great places to engage with supporters and promote your cause. Learn about four nonprofit social media marketing best practices to raise more...

Successful organizations must figure out ways to stand out and encourage people to get involved. Often, that means using nonprofit videos as a brand promotion method. You may think video creation is outside your budget...

Data Management

In a recent MobileCause poll of fundraising professionals and nonprofit board members, we gleaned insights into which metrics, beyond the obvious “dollars raised,” demonstrate nonprofit impact...

With the new tax reform law in place, the ability of your donors ages 70½ and older to donate the distribution from their Individual Retirement Accounts (IRAs) to charity has been made permanent. This is good news. Previously the provision was tenuous and had to be renewed every year. Let me explain...

Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...