Blogs

Why Nonprofits Should Use Google Tag Manager

If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...

How Artificial Intelligence Can Improve Your Nonprofit Fundraising Channels

Big promises are being made about artificial intelligence and how it will impact our lives. Experts say artificial intelligence is slowly “edging” its way into daily life, but tectonic changes in transportation, the workplace and lifestyle have yet to pass. So, when will artificial intelligence truly “arrive”?...

Are You Caught in the Major Gift Chaos?

When Richard and I are out talking to prospective clients, one of the questions they often ask us is, “For the clients you have worked with who were not successful, what was one of the contributing factors?” We love this question...

Other Staff Bloggers
Data Management

If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...

Benchmarking, while less expensive to produce, simply does not answer our questions sufficiently. Peer-to-peer fundraising must begin using predictive analytics to plan, design and change. If not, we’ll be moving a lot of couches...

There has been a lot of noise around artificial intelligence, and it can sound intimidating, especially for nonprofits. What is it? What do I need it for? And like most questions, if you don’t know the answers, you may assume it’s not for you...

E-Philanthropy

Big promises are being made about artificial intelligence and how it will impact our lives. Experts say artificial intelligence is slowly “edging” its way into daily life, but tectonic changes in transportation, the workplace and lifestyle have yet to pass. So, when will artificial intelligence truly “arrive”?...

Donation platforms have expanded to include Amazon and Facebook. But how beneficial is this to your nonprofit? This guide will lead you in the right direction!...

If you’re like me, the fresh start of a new year is a welcome time to reflect on my accomplishments, set new goals and re-prioritize life. In recent years, with my “work hat” on, digital marketing and fundraising seem to have earned a consistent spot as a goal for the year. The opportunities are endless!...

Development

When Richard and I are out talking to prospective clients, one of the questions they often ask us is, “For the clients you have worked with who were not successful, what was one of the contributing factors?” We love this question...

Last week, I wrote about the coverage ratio for monthly donors and how important it is to start tracking it. If you don’t have a process in place monthly donor retention, you may find that you are not growing at all, no matter how many new monthly donors you bring in. You may just be treading water...

One of the great pleasures in working with nonprofits is getting up every day and knowing that you are helping them do good on behalf of their constituencies. There are nonprofits out there that advocate on behalf of people living with autism, cancer, ALS and cystic fibrosis...

Leadership Management

I am continually amazed at the growing number of nonprofits without an nonprofit succession planning program. This scenario applies not only to the CEO position but other key administrative positions. I am also referring to chief development officers. Running an effective nonprofit is difficult enough without having succession planning issues...

Volunteer training is a key part of delivering value to supporters from the very first interaction. Is your training program exceeding the expectations of volunteers or pushing them away?...

Legitimacy is based upon respect through association. It’s similar to the way a prospective employer checks an applicant’s job references. A leadership council is a group of people who effectively say through their association, “We’ve checked this group’s references, and they’re solid.”...

Direct Marketing

Who doesn’t love a good story? When it comes to the nonprofit marketing space, and you’re asking people to reach deep into their pockets and donate to your mission, your story better be good...

My husband Patrick and I got married 13 years ago, just after Thanksgiving. That first year, I started the annual Christmas newsletter tradition...

For many organizations, the end of the nonprofit fiscal year can be a challenging time, with escalated pressure to achieve budget goals. Often, nonprofit leaders will look to their direct-response fundraising programs to fill budget shortfalls in the few remaining weeks of the year...

Sectors

I was recently with my niece who is a vice principal of an elementary school in Kentucky. She is very motivated and an excellent role model for her staff and students. While we were chatting at a family gathering, she told me she was interested in possibly obtaining a doctorate degree in education...

The root of the word “disaster” is based on the idea of a “bad star” or the stars misaligning. For foundations though, disasters can be a time to shine and provide aid and comfort while everyone else is flailing...

Turnkey’s clients include organizations like Church World Service and UNICEF, groups that address humanitarian crises around the world. We never expected to be confronted by a humanitarian crisis unfolding in our own home, on the southern border of the U.S. One created by our government...