Blogs

The Difference Between Subscribers and Sustainers

Ultimately, it doesn’t really matter what we call it: sustainers, subscription giving, monthly giving or recurring giving.

How to Tell If Your Major Gift Program Is Transactional

The choice of words we use often carry more meaning than we might intend.

Careers in Fundraising

If you plan to have a career in fundraising, enjoy it. If you are not fully committed to this profession, change careers.

Other Staff Bloggers
Development

Ultimately, it doesn’t really matter what we call it: sustainers, subscription giving, monthly giving or recurring giving.

The choice of words we use often carry more meaning than we might intend.

If you plan to have a career in fundraising, enjoy it. If you are not fully committed to this profession, change careers.

Sectors

We have written about the power of “in-groups” and “out-groups.” Simply put, people define themselves in terms of social groupings and are quick to diminish others who aren’t a part of them. Those who share some defining characteristic(s) are part of our in-group, and those who don’t are in our out-group. 

Why aren’t nonprofits seeing more gains in diversity? Because we keep trying to cure the symptom instead of the disease.

Looking at three specific points in time will give nonprofits clues as to how to address the current COVID-19 crisis.

E-Philanthropy

Your supporters need a way to create their own online fundraising pages, send emails to friends and family, use social media and more.

Having a quality social media program is vitally important to your organization.

People will gather for events for the same reasons they always have — for the social connections that peer-to-peer events provide them.

Leadership Management

Americans remain the most philanthropic people in the world. It’s core to our values as a nation.

Since the onset of COVID-19, we’ve been running small group gatherings for nonprofit CEOs via Zoom.

There’s one thing that we’ve realized during this most uncertain of years. There’s been much disruption and chaos.

Data Management

For every nonprofit receiving a donation, there are myriad nonprofits with similar missions that have missed out on that gift.

Even before the pandemic, nonprofits had trouble keeping staff. The situation that has transpired in 2020 only made things worse.

Giving days in communities are growing in popularity and effectiveness.

Direct Marketing

As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.

Most nonprofits that have been sending mail have been doing very well throughout these past few months.

If you have a monthly giving program, chances are your processor sends a gift confirmation email every month.