Blogs

Why Acquisition Should Be a Top Priority

Acquisition is a major topic. The data tells us that is exactly what we should be talking about. There is a troubling trend in American charitable giving that should be sobering to every nonprofit that depends on individual giving...

Making Your Nonprofit Mission Work—Start Fresh or Collaborate, Part 2

Many small nonprofits start with a family forming the core of the board of directors; there may also be family members delivering the services. This can result in a significant conflict of interest and should be avoided.

Maximizing the ROI of Fundraising Auctions

Most nonprofits will plan one or two big fundraising auctions per year leading to high expectations. Organizations need to find a multitude of ways to increase revenue streams to avoid leaving much needed money on the table. The following are some tips to help development teams create financially successful events...

Other Staff Bloggers
Development

Acquisition is a major topic. The data tells us that is exactly what we should be talking about. There is a troubling trend in American charitable giving that should be sobering to every nonprofit that depends on individual giving...

This problem doesn’t just occur with monthly donors, but with all donors. That last step, finishing the donation is the key. But often, the donor clicks through. They’re ready to make a gift, but for some mysterious reason, they leave. They never finish the donation...

History books and our current culture like to tell stories of success of the “self-made man.” We all grow up thinking that if we become the lone wolf and just do something on our own it is more noble than having someone help you. I think that is a pile of garbage...

Leadership Management

Many small nonprofits start with a family forming the core of the board of directors; there may also be family members delivering the services. This can result in a significant conflict of interest and should be avoided.

In my last blog post, I emphasize the belief that nonprofit certification is important to executive advancement. I stated that you need to determine if this concept is important to you...

Years ago, long before I worked in the nonprofit sector, I started my own nonprofit organization collecting and distributing school supplies to kids in need. I had no idea what I was doing; I just knew my nonprofit mission was to accomplish “something good.”...

Direct Marketing

Most nonprofits will plan one or two big fundraising auctions per year leading to high expectations. Organizations need to find a multitude of ways to increase revenue streams to avoid leaving much needed money on the table. The following are some tips to help development teams create financially successful events...

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether content initiatives have increased donations or sales...

Traditionally, recipients have always been able to respond directly to a direct mail fundraising appeal using the tear-off sheet at the bottom of the appeal letter. With today’s rise in technology and a shift in focus to omnichannel marketing, prospective donors often look for ways to donate online as well...

E-Philanthropy

Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works...

The driving force behind charitable giving's evolution, as with many other industries, is Millennials. Not only did the Millennial generation wholeheartedly embrace online giving, they have pushed other generations to participate with charities and causes that are now readily accessible with technology...

For many of us, the thought of joining one more Facebook group makes us want to close our accounts for good and never log back in. With more nonprofits realizing the value of Facebook groups for social media marketing, users find themselves invited to groups they have no interest in...

Data Management

Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...

Have you ever wondered how philanthropic married couples make giving decisions? I recently had a private conversation with a long-time donor to our organization. He was so proud of his support through the years, not only from a financial perspective, but through a volunteer perspective...

There it was: a text and an email message from my credit card company. Someone was trying to use my card in a different state! I had traveled there the week before and stopped at one of those travel plazas to fill up my car. Maybe that’s where it happened...

Sectors

Turnkey’s clients include organizations like Church World Service and UNICEF, groups that address humanitarian crises around the world. We never expected to be confronted by a humanitarian crisis unfolding in our own home, on the southern border of the U.S. One created by our government...

We are often asked if a degree or CFRE certification is necessary to be successful in major gifts. And this goes to a much larger question of the role education plays in preparing a person to do the job...

I was recently with a donor who is also an important volunteer to our organization. This donor is an excellent representative for our organization. My boss and I asked him to consider giving his philanthropic support to our upcoming campaign. He mentioned that our organization was at the top of his list of charities to support, but also noted when he passes away he was going to leave funds to the Humane Society for unwanted senior dog care...