Rethink: Social Good

Wayne Elsey is the founder and CEO of Elsey Enterprises. Among his various
independent brands, he is also the founder and CEO of Funds2Orgs, a social enterprise that helps nonprofits, schools, churches, civic groups, individuals and others raise funds, while helping to support micro-enterprise (small business) opportunities in developing nations and the environment. You can learn more about Wayne and obtain free resources, including his books on his blog, Not Your Father’s Charity.

Aside from the work it does, an essential possession of a nonprofit is its donor database, which is the financial pipeline it requires to complete its mission. Recently, Adam Treiser noted that we’ve moved from donor experience-driven fundraising to fundraising with the power of artificial intelligence...

Small nonprofits and mid-sized nonprofits often struggle to find the perfect fundraising strategy. It can be challenging to raise funds if your giving community is smaller than you’d like, and it’s also difficult to grow this audience in the first place.

I know there's a lot out there on Facebook, Instagram and Twitter, for instance. But there are others beyond the top ones, which include Tumblr, Pinterest and even Skype. If you're a nonprofit leader, even if you're not the one that's managing the day-to-day posts, you have to care about which social networks for your organization...

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

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