Capital Campaigns

Explore three considerations to create (or revise) your capital campaign plan.

Capital campaigns are hard. Internal elements of the capital campaign puzzle are usually secure, but complex external pieces are not.

You may think that with everyone navigating a new reality, you shouldn’t ask people to help you with your capital campaign.

In the last three months, I have talked to several colleagues experiencing a capital campaign pause.

Capital campaigns are currently in a perfect storm. Like the weather, the elements that are affecting us will eventually go away.

There are three macroeconomic factors that are all occurring, creating an opportunity for nonprofits to launch a capital campaign. 

The more attention you pay to other people, the more you notice about what they do and why they do it — the better your life is likely to be. In fundraising, that kind of careful attention and interest in what your donors love may well lead to some large, unexpected gifts.

Capital campaigns, at times, need a jump start. Campaigns are a marathon and a grind.

It’s quite common for an organization that raises $1 million for operating support each year to set a campaign goal of $10 million +.

Before setting a fundraising goal for your capital campaign, you have to test your plans with your largest donors.