Video

Here’s how to build a PSA campaign strategy that turns donated airtime into measurable results.

Donors’ brains favor faces over figures. Here’s how to use stories and video to make your next appeal land.

Five practical marketing tactics nonprofits can use to increase impact without stretching teams too thin.

AdGood launched its Nonprofit Media Fund to provide nonprofits with subsidized access to premium CTV campaigns.

For marketers and social media managers who do it all, here are seven tactics to help you spread the good word about your cause.

Standing out is difficult in today’s world. Here’s how your nonprofit can use personalized video messages can differentiate itself.

Video advertising provides an accessible, emotionally engaging way to connect donors with complex global issues.

Videos are one of the best ways to share your story with potential and current donors. Here’s how to use them to support your mission.

Using videos as part of your nonprofit’s storytelling is one of the most engaging ways to reach your audience. Natalie Stamer, co-owner and managing partner at Streetlight Digital, explained that videos make your organization stand out among others vying for attention across the internet, from overflowing email inboxes to never-ending social media feeds. “When you […]

Content creation is the newest, biggest opportunity for fundraising on the web. Here’s how content creators can support your mission.