Video

#NPPTrendingNow Ep. 6: Guidelines for a Simplified Strategic Plan
June 16, 2017 at 10:31 am

This week was all about the fundraising ladies. Andrea Kihlstedt shares a story of a gift solicitation gone wrong and lessons learned from it; Marilyn Donnellan gives us five guidelines for a simplified nonprofit strategic planning process; and Tammy Zonker discusses the five donor love languages...

Make Video a Powerful Tool, Not a Wasted Resource
June 7, 2017 at 10:04 am

We are huge proponents of video—carefully planned video with a clear objective. In most campaigns that are focused on major gifts, we are not big fans of a fundraising video, unless there is a reason that prospective donors can’t see impact of the client’s work firsthand...

#NPPTrendingNow Ep. 2: Are Nonprofits Hypocritical?
May 19, 2017 at 10:49 am

Welcome back to #TrendingNow. This week, our readers were interested in some executive issues addressed by some of our top bloggers: Howard Levy, F. Duke Haddad and Jeff Jowdy...

#NPPTrendingNow Ep. 1: Monthly Giving Exercises
May 12, 2017 at 11:44 am

Welcome to NonProfit PRO's new weekly video series called #TrendingNow, where Nhu, NPP editor-in-chief, breaks down the most popular articles of the week. This week is all about when a monthly donor calls to cancel from Erica Waasdorp, exercises in monthly giving from Blackbaud's Ashley Thompson and DonorDrive's webinar on Google AdWords...

Facebook Live Fundraising Best Practices for Nonprofits Webinar
April 18, 2017 at 3:38 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO editor-in-chief Nhu Te breaks down the top three coveted stories of the week. This week was all about the fundraising ladies. Andrea Kihlstedt shares a story of a gift solicitation gone wrong and lessons learned from it; Marilyn Donnellan gives us five guidelines for […]

What Can the King of Rock and Roll Teach Us About Fundraising? (Video)
January 3, 2017 at 9:42 am

Believe it or not, my Elvis obsession helped me arrive here, right at this video from University of Cambridge. Elvis has played a central, deified role in his life and in the lives of the women who knew him. But in this video, he’s cast as a more peripheral character. In the short clip, a Cambridge historian narrates the fascinating history of teenage fundraising in 1950s America...

And Action! 8 Ways to Make Video Work for Marketing and Fundraising
December 29, 2016 at 12:40 pm

It’s no secret that as technology grows, the world’s attention span shrinks. A 2015 study by Microsoft reported that the average person’s attention span is now about eight seconds. That’s down from 12 seconds in the year 2000, at the start of the digital revolution. So how can a nonprofit catch the eye of a potential donor when attention shifts so rapidly? Try video...

Why Every Nonprofit Needs a Millennial Filmmaker
December 1, 2016 at 8:00 am

Nonprofits are increasingly using video content to amplify their missions, keep their listener bases updated, and generate new supporters and funders. In 2014 alone, video marketing campaigns for nonprofits generated 670 million views (a conservative number considering the volume of smaller nonprofits in the sector). Some of the most effective architects behind this movement today…