Direct Marketing

Year-end revenue is essential to the well-being of many nonprofits. It’s important to communicate…

Gated just released new nonprofit pages for every organization that its users choose to support.…

As you prepare for year-end, your constituents may have different priorities now. Here are some tools to assess your donor database.

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of…

Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their…

The more channels you market on, the faster you can turn a prospective donor into a first-time donor. Here are 5 advantages to this.

The “Ensuring Accurate Postal Rates Act” requires review of recent postage increases and is meant to subvert frequent rate hikes.

As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be…

One of the most pressing issues for today’s nonprofit professionals is the uncertainty of today’…

As you gear up for year-end appeals. You’re thinking about things like when you’ll get started,…

Often, we fundraisers and direct marketers want to try something new because we were tired of it…

Testing is about the most basic best practice we have in direct marketing. It’s how we measure…

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.