Direct Marketing

As with most things, the good writers make it look easy. That’s why so many people think they can do it.

Explore these tips to create a strong one-on-one donor communications strategy.

The American Battlefield Trust received two Gold MAXI Awards in the Direct Mail Nonprofit Special Appeal Category.

So in the midst of the big questions you’re likely asking, I wanted to suggest one idea that could help.

Taking your charity auction online doesn’t mean it has to be any less engaging for your bidders.

Participation in nonprofit missions is a way that people can reclaim some of their power.

Now is the time to reach out to your donors and ask them how they’re doing.

The American Battlefield Trust received two Gold MAXI Awards in the Direct Mail Nonprofit Special Appeal Category.

So much has changed, but ultimately, you need donors of all levels to help your nonprofit sustain your mission.

What if instead of viewing the telephone as an outdated direct response tool, we dust off the cobwebs, take a chance and use it?

Stories have become the go-to vehicle to motivate donors in the nonprofit sector for a long time.

Before you begin a mailing campaign, don’t start with the format. Start with the job it’s supposed to do.

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.