Direct Marketing

Email marketing is one of the top channels for nonprofit marketers to communicate with key audiences…

You’ve no doubt observed firsthand the power of nonprofit storytelling in your efforts to convey…

Does nonprofit direct mail still work? It’s a question that marketing teams in many industries ask…

Temperatures across the U.S. are still soaring, but back-to-school sales hint that fall is on the…

What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy…

Do you spend a lot of time revising fundraising copy? Many CEOs have complained to me privately…

Most nonprofits will plan one or two big fundraising auctions per year, leading to high expectations…

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit…

Traditionally, recipients have always been able to respond directly to a direct mail fundraising…

Using personalization on direct mail pieces is a great tool for building stronger donor…

The Association of National Advertisers, one of the oldest and most reputable U.S. trade…

Prince Harry and Meghan Markle are asking people who wish to send them a wedding gift to consider…

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.