Direct Marketing

Now is the time to reach out to your donors and ask them how they’re doing.

The American Battlefield Trust received two Gold MAXI Awards in the Direct Mail Nonprofit Special Appeal Category.

So much has changed, but ultimately, you need donors of all levels to help your nonprofit sustain your mission.

What if instead of viewing the telephone as an outdated direct response tool, we dust off the cobwebs, take a chance and use it?

Stories have become the go-to vehicle to motivate donors in the nonprofit sector for a long time.

Before you begin a mailing campaign, don’t start with the format. Start with the job it’s supposed to do.

The Postal Regulatory Commission announced a new proposal and rule-making process in its 10-year rate review that started in 2016.

Sustainer programs have grown substantially over the past few years.

In a world saturated with digital, direct mail gives nonprofit professionals the opportunity to add personal elements to marketing.

Who hasn’t received Heifer International’s iconic holiday gift catalog? You know the one.

Nonprofits are in the business of social good. But have you ever considered that you can also promote social good beyond your mission?

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.