Direct Marketing

QR codes have become increasingly widespread and popular. Here are a few ways you can use QR codes for your nonprofit.

The U.S. Postal Service announced refined service standards for certain services, which will save at least $36 billion over 10 years.

Here’s how your unique email platform data can help uncover prospects and lead to better stewardship to grow your revenue.

Funraise launched an email messaging program to help nonprofits keep donor segments updated in real-time and send customized emails.

Here are three mistakes nonprofits must know to avoid common pitfalls in omnichannel marketing efforts.

Standing out is difficult in today’s world. Here’s how your nonprofit can use personalized video messages can differentiate itself.

When a new supporter enters your nonprofit’s community, a series of welcome emails can help you start off on the right foot.

Let’s explore how nonprofits can leverage timing to optimize their direct mail efforts and connect with donors in meaningful ways.

Tech can help expand your nonprofit’s reach, but these tools carry ethical responsibilities. Here are some tips for ethical marketing.

Connecting with your donors on a personal level can help strengthen your fundraising efforts. Here’s how segmentation plays a role.

Storytelling is an overlooked tool that encourages donors to support your mission. Here’s a look at nonprofit storytelling in action.

Interested in using predictive analytics to tailor your donor communications for higher response rates? Here are three strategies.