Direct Marketing

charity: water recently surpassed the 10-million-served milestone. COO shares more about the nonprofit’s unique business model.

While much of advertising and promoting now lives online, real-life promo products still prove to be effective choices for marketing.

Livestream fundraising offers an interactive way that supporters can connect with your organization, and raise money, too!

This year, the idea of back-to-school essentials has been turned on its head in a new PSA to make a point about school shootings.

As you write a new donor appeal letter (or email), close your eyes and see the donor. See their…

Your donors and audience respond to different messages and different styles of marketing — not…

With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It…

How do you create high-quality, SEO-friendly, evergreen content that ranks well, benefits your…

I bet the last thing you want to hear more about right now is storytelling. There are innumerable…

Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email…

Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around…

Grants are becoming increasingly more challenging to write and competitive to receive, so nonprofit…

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.