Direct Marketing

I am currently engaged in a silent phase campaign to raise dollars for several Salvation Army…

For nonprofits, the concept of “telling your story” is just as natural as getting a cup of…

I love to listen to music. I typically start the day with classical music to place my mind in a…

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not…

Fundraising drives with sizzling names raise more money. It’s a statistical fact. The name of your…

Who doesn’t love a good story? When it comes to the nonprofit marketing space, and you’re asking…

In the nonprofit world, there are over 1.5 million charitable organizations, many of them fighting…

Well, in a world where information is at the tips of everyone’s fingers, there is a lot of noise…

Storytelling is a powerful communication tool to engage your audience and inspire them to take…

My husband Patrick and I got married 13 years ago, just after Thanksgiving. That first year, I…

For many organizations, the end of the nonprofit fiscal year can be a challenging time, with…

It's essential that your organization has a good way to communicate data, keep track of finances and…

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.