Direct Marketing

There are many ways to encourage people to open your outer envelope.

Email has become an incredible powerhouse for sustainer acquisition, cultivation, stewardship, retention, upgrading and extra gifts.

Because writing is a solitary occupation, copywriters necessarily spend a lot of time inside their own heads.

Your nonprofit’s database is one of the most critical assets you own — or at least it should be.

There’s a lot to know about direct mail and email fundraising: two of the most-used channels for nonprofits seeking support.

The best nonprofit marketers aren’t looking to cut print. They’re striving to find ways to use it more strategically in a digital age.

Global Media has been named agency of record for direct response television for No Kid Hungry, a campaign of Share Our Strength.

When a writer struggles to develop an emotional connection with an organization, the problem might not be the mission. 

Nonprofits may know their mission and goals. But they need graphic examples to show stakeholders how they’re making a difference.

An issue is emerging that the nonprofit community understands well — the viability and financial health of the USPS.

As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.

Stephen King, master of horror, suspense, science-fiction, fantasy and supernatural fiction, has published 61 novels.

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.