Postmaster General Plans to Raise Prices and Slow Mail Delivery Times Postmaster General Louis DeJoy plans on putting all first-class mail onto a single delivery track.
3% of Nonprofits Leverage Multichannel A report released by Virtuous and NextAfter found that multichannel donors give more than three times as much as single-channel donors.
12 Ways to Spot a Great Fundraising Package All fundraising copywriters read (or should read!) lots of direct mail packages.
Are You Still Using Return Address Labels? Will there come a time when you’ll stop using address labels? I think that time may come if we’re not sending any mail. But until then…
Creating a Top-Notch Communications Plan Last month, I wrote about pulling together the right team for your peer-to-peer fundraising campaign.
5 Ways to Make Your Outer Envelope Do Its Job There are many ways to encourage people to open your outer envelope.
Where Would Sustainers Be Without Email? Email has become an incredible powerhouse for sustainer acquisition, cultivation, stewardship, retention, upgrading and extra gifts.
5 Reasons You Need to Read Your Work Out Loud Because writing is a solitary occupation, copywriters necessarily spend a lot of time inside their own heads.
Many Nonprofits Neglect This Vital Asset Your nonprofit’s database is one of the most critical assets you own — or at least it should be.
Direct Mail vs Email Fundraising There’s a lot to know about direct mail and email fundraising: two of the most-used channels for nonprofits seeking support.
Integrate Digital and Print for Your Next Campaign The best nonprofit marketers aren’t looking to cut print. They’re striving to find ways to use it more strategically in a digital age.
Global Media: DR Media Agency for No Kid Hungry Global Media has been named agency of record for direct response television for No Kid Hungry, a campaign of Share Our Strength.
National Audubon Society’s Freemium Mailing Check out this video detailing the National Audubon Society's freemium mailing…
Direct Mail: Nonprofit Membership Cards in Fundraising Mail In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…
AARP Donor Questionnaire and Petition Package Watch this video on the AARP's donor questionnaire and petition package…
Wounded Warrior Project Purple Heart Control A breakdown of Wound Warrior Project's Purple Heart direct-mail control.
Direct-Mail Fundraising Package of the Week: 'Amnesty International' Amnesty International is a fundraising organization that sends many different kinds of direct mail…
What You're Missing at DMA2010 Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.