Direct Marketing

Postmaster General Louis DeJoy plans on putting all first-class mail onto a single delivery track.

A report released by Virtuous and NextAfter found that multichannel donors give more than three times as much as single-channel donors.

All fundraising copywriters read (or should read!) lots of direct mail packages.

Will there come a time when you’ll stop using address labels? I think that time may come if we’re not sending any mail. But until then…

Last month, I wrote about pulling together the right team for your peer-to-peer fundraising campaign.

There are many ways to encourage people to open your outer envelope.

Email has become an incredible powerhouse for sustainer acquisition, cultivation, stewardship, retention, upgrading and extra gifts.

Because writing is a solitary occupation, copywriters necessarily spend a lot of time inside their own heads.

Your nonprofit’s database is one of the most critical assets you own — or at least it should be.

There’s a lot to know about direct mail and email fundraising: two of the most-used channels for nonprofits seeking support.

The best nonprofit marketers aren’t looking to cut print. They’re striving to find ways to use it more strategically in a digital age.

Global Media has been named agency of record for direct response television for No Kid Hungry, a campaign of Share Our Strength.

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.