Moore Expands Hyper-Personalized Direct Mail Tech Moore is expanding its production personalization capabilities through investments in data-driven equipment and workflow automation.
USPS Recommends New Prices for July 2024 The U.S. Postal Service proposed increases in mailing services prices, which would be effective July 14.
Study Reveals Nonprofit Messaging Causes Confusion A new study found that one reason Americans don’t understand philanthropy is the sector’s messaging, but stories can help build trust.
4 Tactics to Strengthen Your Email Calls to Action A lot goes into a successful email campaign. Here are four ways to create an email call-to-action strategy that hooks your supporters.
5 Fundraising Measurement Mistakes to Avoid Here are five things not to do when measuring the performance of your online fundraising and marketing programs.
Maximize Holidays to Expand Your Audience Holidays evoke emotion, and nonprofit campaigns use emotion to drive action. Here’s how holidays can connect you with your audience.
Ramp Up the Urgency in Appeals and Boost Response Donors may push off giving until later, but you want their support now. Here’s how to add urgency to your appeal and boost response.
3 Steps Toward Becoming Tomorrow’s Nonprofit Titan Those who successfully navigate fundraising and staffing challenges will rewrite the playbook. Here’s how they’ll do it.
Data Axle Nonprofit Unveils Email Cooperative Data Data Axle Nonprofit announced the launch of new email data in the company’s robust omnichannel cooperatives, Apogee and DonorBase.
How to Develop Successful Campaigns for Nonprofits The idea of developing a campaign can often feel daunting. Here is some guidance on what you need to do to have a successful campaign.
5 Ways to Motivate Your Fundraisers Here are five ideas to boost your nonprofit’s peer-to-peer event recognition program.
4 Techniques to Improve Nonprofit Email Response Enhance the effectiveness of your organization’s fundraising emails by spotlighting impact goals. Here are four tips to get started.
National Audubon Society’s Freemium Mailing Check out this video detailing the National Audubon Society's freemium mailing…
Direct Mail: Nonprofit Membership Cards in Fundraising Mail In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…
AARP Donor Questionnaire and Petition Package Watch this video on the AARP's donor questionnaire and petition package…
Wounded Warrior Project Purple Heart Control A breakdown of Wound Warrior Project's Purple Heart direct-mail control.
Direct-Mail Fundraising Package of the Week: 'Amnesty International' Amnesty International is a fundraising organization that sends many different kinds of direct mail…
What You're Missing at DMA2010 Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.