Direct Marketing

Many nonprofits hesitate to present a specific problem to donors, resulting in ineffective fundraising. Here’s how to change that.

Bloomerang announced an artificial intelligence content assistant and other updates to its email builder to support busy nonprofits.

Here are the top trending challenges nonprofit marketers are facing this year and how they’re tackling them.

Podcasts are an excellent way for nonprofits to connect with their supporters and grow their base. Here’s why.

With new email marketing tools emerging, is it time to find new software for your organization? Consider this when making a decision.

The U.S. Postal Service’s price hike will move forward, but the Postal Regulatory Commission expressed concerns over rapid increases.

Many creators have online communities that support them through payment. Here’s how e-commerce sites can be used for fundraising.

Only 37% of nonprofits implement a search engine optimization strategy. Let’s explore how SEO can boost your online presence.

Nonprofit client storytelling can often be a cringe-worthy topic. Instead, here’s how to create content that supports clients.

Constant Contact announced Campaign Builder, a new way for nonprofits to automate their marketing campaigns.

There is more competition than ever for your audience's attention. Here's how to amplify your…

Good copywriting is informal and conversational, which helps engage donors. However, there are three rules that must not be broken.