Direct Marketing

Your donors and audience respond to different messages and different styles of marketing — not…

With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It…

How do you create high-quality, SEO-friendly, evergreen content that ranks well, benefits your…

I bet the last thing you want to hear more about right now is storytelling. There are innumerable…

Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email…

Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around…

Grants are becoming increasingly more challenging to write and competitive to receive, so nonprofit…

The donor giving path today is very different from that of the past. Not so long ago you could draw…

I am currently engaged in a silent phase campaign to raise dollars for several Salvation Army…

For nonprofits, the concept of “telling your story” is just as natural as getting a cup of…

I love to listen to music. I typically start the day with classical music to place my mind in a…

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not…

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.