Direct Marketing

The Latest

Drive Email Revenue Before the Fiscal Year Ends

For many organizations, the end of the nonprofit fiscal year can be a challenging time, with…

3 Organizational Charts and How to Make Them

It's essential that your organization has a good way to communicate data, keep track of finances and…

Nonprofit Marketers Can Retain Donors with Email

Email marketing is one of the top channels for nonprofit marketers to communicate with key audiences…

3 R’s for Nonprofit Storytelling

You’ve no doubt observed firsthand the power of nonprofit storytelling in your efforts to convey…

Does Nonprofit Direct Mail Still Work?

Does nonprofit direct mail still work? It’s a question that marketing teams in many industries ask…

4 Ways Nonprofits Can Win With Email This Holiday

Temperatures across the U.S. are still soaring, but back-to-school sales hint that fall is on the…

3 Secret Ingredients to a Irresistible Nonprofit

What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy…

How to Review Fundraising Copy Fast

Do you spend a lot of time revising fundraising copy? Many CEOs have complained to me privately…

Maximizing the ROI of Your Benefit Auction

Most nonprofits will plan one or two big fundraising auctions per year, leading to high expectations…

4 Questions Before Creating a Content Strategy

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit…

Using Direct Mail as a Catalyst for Donations

Traditionally, recipients have always been able to respond directly to a direct mail fundraising…

Personalization to Build Donor Relationships

Using personalization on direct mail pieces is a great tool for building stronger donor…

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Recent Video

What's With Guerrilla Marketing—for Nonprofits?

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: nonprofit staffing, the ethics and opportunities of guerrilla marketing and a fast review of fundraising copy...

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