Direct Marketing

Prince Harry and Meghan Markle are asking people who wish to send them a wedding gift to consider…

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based…

Oprah is "joining forces" with George and Amal Clooney. So are Steven Spielberg and Jeffrey…

I don’t write copy for clients. It’s just not the most strategic use of my time. If you’re the…

In this brilliant campaign,  The Gabriel Group dug deep into its vault to find a goldmine idea and…

We’ve all heard the old saying, “A picture is worth a thousand words.” Nonprofits routinely…

It turns out nice guys don't always finish last. Super Bowl champ Chris Long, defensive end for the…

Today’s Associated Press Style, used by most journalists and professional communicators, seeks to…

I recently did a webinar for a major nonprofit preparing to roll out next year’s walk campaign to…

If we are being honest, on most days our inboxes are buried under a barrage of email. Many of the…

One of the best ways to get the word out about a fundraising campaign is through email. Emails are…

You can tell that there was tremendous effort put into this campaign, and it was well received. The…

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.