Direct Marketing

The Latest

Maximizing the ROI of Your Benefit Auction

Most nonprofits will plan one or two big fundraising auctions per year leading to high expectations…

4 Questions Before Creating a Content Strategy

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit…

Using Direct Mail as a Catalyst for Donations

Traditionally, recipients have always been able to respond directly to a direct mail fundraising…

Personalization to Build Donor Relationships

Using personalization on direct mail pieces is a great tool for building stronger donor…

ANA Moves Forward to Acquire DMA

The Association of National Advertisers, one of the oldest and most reputable U.S. trade…

Prince Harry, Meghan Markle Request Donations

Prince Harry and Meghan Markle are asking people who wish to send them a wedding gift to consider…

Simple—A Key to Effective Messaging

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based…

Celebrities Match Clooneys' $500K Donation

Oprah is "joining forces" with George and Amal Clooney. So are Steven Spielberg and Jeffrey…

9 Best Practices for Fundraising Communications

I don’t write copy for clients. It’s just not the most strategic use of my time. If you’re the…

2017 DMAW MAXI Award: Alphabet Postcard Campaign

In this brilliant campaign, The Gabriel Group dug deep into its vault to find a goldmine idea and…

Why Sad Faces Equal Happier Fundraising

We’ve all heard the old saying, “A picture is worth a thousand words.” Nonprofits routinely…

Why Chris Long Donated His 2017 Salary to Charity

It turns out nice guys don't always finish last. Super Bowl champ Chris Long, defensive end for the…

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Recent Video

Tips for #GivingTuesday Success

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the benefits of seed names in your direct mailings, tips in preparation of #GivingTuesday and the importance of personalizing your nonprofit's communication efforts...

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Featured Resources

National Audubon Society’s Freemium Mailing

Check out this video detailing the National Audubon Society's freemium mailing…

Direct Mail: Nonprofit Membership Cards in Fundraising Mail

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

AARP Donor Questionnaire and Petition Package

Watch this video on the AARP's donor questionnaire and petition package…

Wounded Warrior Project Purple Heart Control

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Direct-Mail Fundraising Package of the Week: 'Amnesty International'

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

What You're Missing at DMA2010

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.

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