Direct Marketing

An issue is emerging that the nonprofit community understands well — the viability and financial health of the USPS.

As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.

Stephen King, master of horror, suspense, science-fiction, fantasy and supernatural fiction, has published 61 novels.

In 2017, Best Friends Animal Society made the bold announcement to make America a no-kill zone by 2025.

To help you get the most from your outreach efforts, here’s a collection of five brochure copywriting breakthroughs.

Most nonprofits that have been sending mail have been doing very well throughout these past few months.

You probably don’t need to be convinced of just how important storytelling is to successful fundraising. It goes without saying.

How can you reduce your brochure printing costs? Here are six tips that can save you money.

As the crisis continues, we’re seeing its impact increase all over the world.

The oldest piece of advice in the world of fundraising copy is probably this: “You are not your donor.”

Self-mailers have the potential to both save you time and money, and generate fundraising responses more effectively.

What if a series of disasters in a different part of the country directly affects your fundraising efforts?

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.