Direct Marketing

In a world saturated with digital, direct mail gives nonprofit professionals the opportunity to add personal elements to marketing.

Who hasn’t received Heifer International’s iconic holiday gift catalog? You know the one.

Nonprofits are in the business of social good. But have you ever considered that you can also promote social good beyond your mission?

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.

As you’re going into the next decade, it might be a good time to take stock of some old ideas that can be new again.

The ACLU pulled out all the stops and created some new ones to reach its $1 million-dollar special appeal fundraising goal.

Email communication continues to be an important tool in a nonprofit organization’s peer-to-peer fundraising toolkit.

The board meeting has ended. The results included discussion and action around program results, finances, strategy, compliance, etc.

Year-end giving is upon us. As you brainstorm for essential messaging, here are six messages to share with donors.

If you have a holiday card on your direct mail schedule, I highly recommend to include your monthly donors this time of the year.

Now that your calendar year-end appeal has gone out in the mail, what is left to do?

People love a good deal. This is also true for donors.

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.