Direct Marketing

The Latest

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

Segmentation is about talking to different audiences in different ways, depending on who they are…

3 Modern Ways To Improve Your DRTV Campaign

Direct response TV campaigns are a tried-and-true fundraising avenue, particularly for nonprofits,…

How Different Generations Use Social Media

Let's highlight each generation and its use of social media. And after sharing some insights, I'll…

Continued Challenges Ahead for Direct Response Fundraisers

Due to continued strains on the supply chain regarding paper and supplies, the nonprofit industry is…

Finding the Right Timing for Peer-to-Peer Fundraising Email Communications

When it comes to timing of email communications for your peer-to-peer events, there are three big…

Segmentation Secrets to Boost Revenue on Giving Tuesday and at Year-End

Equipped with augmented donor data, your nonprofit can apply these insights to inform your Giving…

3 Ways To Segment and Steward Donors To Improve Digital Donor Retention

Moving forward, organizations should steward new relationships virtually and bring moves management…

How to Build a Great Email Strategy for Your Peer-to-Peer Fundraising

Establishing a strategy for your peer-to-peer fundraising email communications is critically…

CDR Fundraising Group Wins Gold With Toys for Tots' Year-End Campaign

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume…

How To Perform a Database Cleanse

When it comes to direct response, data is truly your most valuable asset. But far too often,…

New Data Shows Online Fundraising’s Tremendous Growth — Plus 3 Predictions

One-time online giving grew 15.6% last year, according to the study. Within that, recurring…

Apple Mail Privacy Protection Changes: 7 Ways Your Nonprofit Can Respond

On Sept. 20, just as nonprofits were launching or preparing to launch their year-end fundraising…

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Featured Resources

National Audubon Society’s Freemium Mailing

Check out this video detailing the National Audubon Society's freemium mailing…

Direct Mail: Nonprofit Membership Cards in Fundraising Mail

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

AARP Donor Questionnaire and Petition Package

Watch this video on the AARP's donor questionnaire and petition package…

Wounded Warrior Project Purple Heart Control

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Direct-Mail Fundraising Package of the Week: 'Amnesty International'

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

What You're Missing at DMA2010

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.

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