Direct Marketing

The right imagery can amplify the power of your nonprofit communications. Let’s dig into some image selection best practices.

Handwrytten unveiled a new integration with Blackbaud to enable nonprofits to send handwritten notes to current and potential donors.

Here are five email newsletter makeover tips that Ann Handley, chief content officer at MarketingProfs, shared.

Since acquisition sets the stage for donor relationships, it is crucial to remember these rules for your donor acquisition strategy.

Are you mostly focusing on donor acquisition and major gift fundraising? Here are 10 strategies to take advantage of mid-level donors.

Findings from Constant Contact's Small Business Now report show a strong correlation between AI use and a business' overall success.

NonProfit PRO spoke with Michael Berning Jr., vice president of sales and marketing, at Jos. Berning Printing in Cincinnati.

Here are five milestones of messaging that every nonprofit goes through that test its relevance and the strength of its bottom line.

Gravyty unveiled a software that changes how nonprofits engage, solicit, and steward community members, volunteers, and donors.

Here are five methods I use to help organizations maximize the benefits of wealth screening.

Here are 5 ways to use lead-generation ads to engage your audience and reinforce your messaging.

As we move into the last five months of the year, it’s time to plan your strategy for your direct mail campaigns to increase donations.

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.