Direct Marketing

The Banquet Hall at the Daughters of the American Revolution Constitution Center needed a renovation to remain a useful event space.

Multichannel marketing is important for the simple reason that you must be where your donors are to engage with them.

We can’t do fundraising exactly like we did just over a year ago.

Most organizations are still handcuffed to traditional fundraising systems that are largely impersonal.

The Blue Ridge Parkway Foundation helps bridge that funding gap to support vital park initiatives. 

The language we use to define people triggers automatic associations in our minds and influences the…

A distributor/decorator tells us how he helped a nonprofit create a branded apparel program.

It’s probably the most common piece of wisdom people give to fundraising copywriters: “Tell a story.”

Multichannel isn’t just a strategy to try, it’s an entirely new way to position your organization and set a trajectory for growth.

Postmaster General Louis DeJoy plans on putting all first-class mail onto a single delivery track.

A report released by Virtuous and NextAfter found that multichannel donors give more than three times as much as single-channel donors.

All fundraising copywriters read (or should read!) lots of direct mail packages.

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.