Direct Marketing

During the pandemic, it seemed like every week there was a shortage of something you just assumed…

Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand,…

Country superstar Alan Jackson wanted to raise money for tornado disaster relief that devastated his…

Multichannel marketing is all about choice. It is important for the simple reason that you must be…

It’s a wonderful feeling when something you always thought was bad for you turns out to be good…

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline…

Our stories have to engage readers on such a powerful emotional level that when we transition from…

We all know telling a good story engages readers and gets them emotionally involved so that they…

The Banquet Hall at the Daughters of the American Revolution Constitution Center needed a renovation to remain a useful event space.

Multichannel marketing is important for the simple reason that you must be where your donors are to engage with them.

We can’t do fundraising exactly like we did just over a year ago.

Most organizations are still handcuffed to traditional fundraising systems that are largely impersonal.

Check out this video detailing the National Audubon Society's freemium mailing…

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in…

Watch this video on the AARP's donor questionnaire and petition package…

A breakdown of Wound Warrior Project's Purple Heart direct-mail control.

Amnesty International is a fundraising organization that sends many different kinds of direct mail…

Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.