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The Magic of Moving People Through Nonprofit Storytelling
February 21, 2019 at 2:09 pm

Who doesn’t love a good story? When it comes to the nonprofit marketing space, and you’re asking people to reach deep into their pockets and donate to your mission, your story better be good...

Nonprofit Messaging Matters—Here’s How You Can Do It On a Budget
February 20, 2019 at 1:23 pm

In the nonprofit world, there are over 1.5 million charitable organizations, many of them fighting for the same donors, the same dollars. That’s why having the right nonprofit messaging for your organization should sit at the top of your priority list...

Does Your Nonprofit Tell a Story That Engages and Causes Action?
February 20, 2019 at 1:13 pm

Well, in a world where information is at the tips of everyone’s fingers, there is a lot of noise and clutter to cut through. The human brain is equipped to do two things: survive and conserve calories. And the truth of that matter is that the human brain filters out information...

3 Nonprofit Organizational Charts and How to Make Them
September 25, 2018 at 12:19 pm

It's essential that your organization has a good way to communicate data, keep track of finances and structure information. Though it's certainly possible to communicate some of this information in writing, using nonprofit organizational charts can help keep you organized and make a greater impact on your audience...

How Nonprofit Marketers Can Retain Donors with Email Marketing
September 19, 2018 at 12:28 pm

Email marketing is one of the top channels for nonprofit marketers to communicate with key audiences. For nonprofit marketers, email marketing can help to retain existing donors but also to convert new ones through relevant, personalized and valuable content...

3 R’s for Nonprofit Storytelling
September 13, 2018 at 12:52 pm

You’ve no doubt observed firsthand the power of nonprofit storytelling in your efforts to convey the importance and urgency of your cause. And while there are many resources available to guide you in the art of nonprofit storytelling, I find it useful to remember three overarching “musts.”...

Does Nonprofit Direct Mail Still Work?
August 29, 2018 at 12:12 pm

Does nonprofit direct mail still work? It’s a question that marketing teams in many industries ask themselves, as they try to come up with new and fresh ways to share a message with their audience. Though direct mail may feel outdated with all of the high-tech marketing campaigns you can create online, it is still a great way to reach your audience...

4 Ways Nonprofits Can Win With Email This Holiday Season
August 16, 2018 at 11:01 am

Temperatures across the U.S. are still soaring, but back-to-school sales hint that fall is on the way—which means it’s time for nonprofit marketers to start planning for the 2018 holiday season. The holidays are a critical time for nonprofits to connect with donors, volunteers and advocates and drive them to action...

3 Secret Storytelling Ingredients to a Irresistible Nonprofit
August 8, 2018 at 12:36 pm

What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy for your organization? If you look closely, you’ll see there are a few key ingredients they seem to have in common. And these ingredients really have to do with their storytelling...

How to Review Fundraising Copy Fast
July 19, 2018 at 11:00 am

Do you spend a lot of time revising fundraising copy? Many CEOs have complained to me privately about this. I’m talking about drafts of grant proposals, letters of intent, donor appeal letters, fundraising reports, cases for support, newsletters, even donor emails—documents like that...

Maximizing the ROI of Fundraising Auctions
July 17, 2018 at 11:28 am

Most nonprofits will plan one or two big fundraising auctions per year, leading to high expectations. Organizations need to find a multitude of ways to increase revenue streams to avoid leaving much-needed money on the table. The following are some tips to help development teams create financially successful events...

4 Questions to Answer Before Creating a Nonprofit Content Marketing Strategy
July 3, 2018 at 9:00 am

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether content initiatives have increased donations or sales...

Using Direct Mail as a Catalyst for Donations
June 22, 2018 at 10:35 am

Traditionally, recipients have always been able to respond directly to a direct mail fundraising appeal using the tear-off sheet at the bottom of the appeal letter. With today’s rise in technology and a shift in focus to omnichannel marketing, prospective donors often look for ways to donate online as well...

Using Personalization to Build Stronger Donor Relationships
June 19, 2018 at 12:03 pm

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...

Renowned Marketing Trade Association ANA Moves Forward to Acquire DMA
May 31, 2018 at 1:00 pm

The Association of National Advertisers, one of the oldest and most reputable U.S. trade associations in the marketing industry is on the verge of acquiring another well-known marketing trade group, the Data & Marketing Association, formerly known as the Direct Marketing Association...

Prince Harry, Meghan Markle Request Charity Donations Over Wedding Gifts
April 11, 2018 at 12:10 pm

Prince Harry and Meghan Markle are asking people who wish to send them a wedding gift to consider donating to one of several selected charities instead, Kensington Palace announced Monday. The seven chosen charities "represent a range of issues that they are passionate about," the Palace said in a statement, including women's empowerment, HIV, homelessness…

Simple—A Key to Effective Messaging
February 28, 2018 at 1:42 pm

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based brand expert. We had contacted him after reading an article in The New York Times about nonprofits turning to pros, like Alan, to craft marketing campaigns to sell their causes to donors...