Halfway Up the Online Mountain: How a Traditional Fundraising Organization Went Over 50 Percent in Giving
Sponsored by: Charity Engine
Speakers: Mark Saari, Acting VP of Membership and Development, Appalachian Trail Conservancy and Leigh Kessler, Vice President of Communications at CharityEngine
While many nonprofits continue to struggle with increasing their online giving, the Appalachian Trail Conservancy hit a major milestone in 2017: more than 50% of their donations were now made online.
This was done through a commitment of consolidating data, identifying online-ready donors, skewing younger, generating more net revenue, and reducing wasteful spending.
In this session, originally shared at the Nonprofit Technology Conference, April 13, 2018, the presenters— Mark Saari, Acting Vice President of Membership & Development, and Leigh Kessler, Vice President of Communications at CharityEngine — will highlight how ATC created a strategic plan for increasing online giving, including how they’ve integrated their online and offline fundraising data and workflows to better target donors at a more efficient cost ratio and employed more tactics around peer-to-peer and advocacy to engage people online.
This session will highlight how you can:
- Design a strategy to increase your ratio of—and drive more—online giving
- Implement tactics around cost-efficient micro-targeting capabilities to reach potential online givers
- Explore areas of differentiation for your mission and programming that engage online supporters
Sponsored by CharityEngine
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