Donor Relationship Management
In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”
As a nonprofit administrator, have you ever inherited a fundraising special event? Now is a good time to reset, strategize and start new traditions for stakeholders.
Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.
"Every little bit counts” — at least that’s what Amazon touts when it shares the impact customers have made via AmazonSmile. But less than a decade after launching the program, Amazon announced that AmazonSmile's days are numbered.
Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.
I know it feels hard at the moment, but if I could go back and do one thing differently during this time of year, it would be to spend more time planning what I needed to do in the first two weeks of January.
Here are some ways that your organization can build relationships and donor-centric philanthropy.
OneCause released its new report: The 2023 Fundraising Outlook: Insights for Nonprofit Planning & Prioritization. In this year’s annual survey, findings from 890 fundraising professionals provided insights into where organizations found success in 2022, common challenges, and what they're prioritizing in 2023 as they create their fundraising strategies.