Donor Relationship Management
To win in an increasingly competitive landscape, nonprofits must deepen their understanding of who donors are.
Marcie Maxwell will draw on her deep experience to help define the power that drives peer-to-peer campaigns.
I recently joined a group of donors who were creating a giving circle in the Coachella Valley of California. Giving circles are one of the faster growing giving mechanisms in the U.S. A giving circle is created when individual donors come together to pool their money to financially support nonprofit organizations.
In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.
Today’s nonprofits are not just focused on getting the donation; they are now more focused on understanding donor behaviors, so that they can understand how they can resonate with their donors and connect with them in an authentic way. Classy recently released a new report, “The State of Modern Philanthropy 2019,” where it analyzed trends in return donor behavior.
Get expert advice on what donors want and what keeps them coming back. This free e-book includes templates and timelines to help you keep donors engaged, so you can take the guesswork out of when and