Donor Relationship Management

4 Strategies for Nonprofits to Attract Donors
July 2, 2019 at 11:54 am

There’s no daily grind quite like that of nonprofit fundraising. While working at a nonprofit is intrinsically rewarding in countless ways, most industry veterans can recount horror stories of months (or even years) where their nonprofit was barely hanging on and that next grant or big donation meant the difference between keeping the lights on…

#NPPTrendingNow Ep 94: An Issue of Technical Communication
June 28, 2019 at 9:45 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: better understand monthly donors, lead change at your nonprofit and correcting the issue of technical communication...

A Nonprofit's Guide to Donor Personas
June 18, 2019

How well do you know your donors? Even the most savvy nonprofits may be missing the mark when it comes to their demographics and intended audience. Find out how creating donor personas can open up a whole new audience in direct mail marketing, social media, and more!

Planned Giving
June 6, 2019

Planned giving prospects demonstrate significantly different wealth and philanthropy characteristics from major gift prospects.

Building Institutional Relationships in Fundraising
June 5, 2019 at 11:17 am

As I transition into a new position, I reflect on the many relationships I have developed over the years and how those relationships have played a role throughout my nonprofit journey...

How This Nonprofit Uses Stories to Increase Its Donor Engagement
June 4, 2019 at 1:40 pm

We’re in a revolutionary time when people are becoming more and more philanthropic and charitable giving is as easy as a click of a button. It’s because of this that nonprofits need to take their donor engagement strategies more seriously...

Sometimes You Need to Move on From a Unqualified Donor
June 3, 2019 at 12:00 pm

First, don’t put an unqualified donor into your portfolio. Put them in another category called a “To Be Qualified” list. This way, you and your manager will not put revenue goals or expectations on you or the donor...