Donor Relationship Management

The Trouble With Securing Donor Meetings
January 17, 2019 at 1:05 pm

Are getting donor meetings more difficult for you than securing gifts? If so, that’s my experience, too. The fact is that if you get the meeting, your chances of securing the gift are relatively certain...

5 Memorable Ways to Thank Your Donors
January 4, 2019 at 2:56 pm

Are getting donor meetings more difficult for you than securing gifts? If so, that’s my experience, too. The fact is that if you get the meeting, your chances of securing the gift are relatively certain. Why Is It so Difficult? There are many answers to this question. We’ve become more dependent on technology and, because of […]

4 Easy Ways to Boost Post-Event Engagement
January 3, 2019 at 4:00 pm

Are getting donor meetings more difficult for you than securing gifts? If so, that’s my experience, too. The fact is that if you get the meeting, your chances of securing the gift are relatively certain. Why Is It so Difficult? There are many answers to this question. We’ve become more dependent on technology and, because of […]

Maintain Your Fundraising Relationships
January 2, 2019 at 11:35 am

In fundraising communications, it is important to tailor your message as much as possible to the recipient. This can mean segmentation on a larger scale or individual personalization on a smaller scale. The same is true about fundraising relationships.

Nonprofit Customer Service Do's and Don'ts
December 12, 2018 at 11:19 am

You've heard the saying, "the customer is always right," and you probably already know that it's the mantra of good customer service—even if the customer is blatantly wrong. You never want your customer to feel as though you're calling them out while you try to solve an issue or handle a complaint.

Bots and The Rise of Conversational Marketing
October 4, 2018 at 12:08 pm

Bot. This may likely be your favorite word, or a word that strikes up a lot of fear and uncertainty at this time. What is a bot? Simply put in context of the nonprofit professional, a “bot” is software technology that helps to create one-to-one conversations between your organization and an individual...

Maximize Nonprofit Galas With Audience Development
October 2, 2018 at 10:06 am

As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala...

Being Donor-Centered: The Trouble With Some Donors
September 11, 2018 at 11:34 am

You know as an avid reader of this blog that Richard and I are always talking about being donor-centered, having a donor-centered approach for your major gift program and being donor-centered in your communications as you build a trusted relationship with your donor...