Donor Relationship Management

What Does Integration Mean Anyway?
October 23, 2019 at 11:34 am

It’s rare to have a conversation with a fundraising professional today where the term “integration” isn’t interjected at least once.

Could a Giving Circle Provide You With New Donors?
September 10, 2019 at 12:25 pm

I recently joined a group of donors who were creating a giving circle in the Coachella Valley of California. Giving circles are one of the faster growing giving mechanisms in the U.S. A giving circle is created when individual donors come together to pool their money to financially support nonprofit organizations.

Donor Identities Are Not Personas. Donor Personas Are Not Identities.
August 29, 2019 at 11:09 am

In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.

Study Helps You Better Understand Donor Behaviors
August 15, 2019 at 11:55 am

Today’s nonprofits are not just focused on getting the donation; they are now more focused on understanding donor behaviors, so that they can understand how they can resonate with their donors and connect with them in an authentic way. Classy recently released a new report, “The State of Modern Philanthropy 2019,” where it analyzed trends in return donor behavior.

Planned Giving
August 14, 2019

Planned giving prospects demonstrate significantly different wealth and philanthropy characteristics from major gift prospects.

A Nonprofit's Guide to Donor Personas
August 14, 2019

How well do you know your donors? Even the most savvy nonprofits may be missing the mark when it comes to their demographics and intended audience. Find out how creating donor personas can open up a whole new audience in direct mail marketing, social media, and more!