Donor Relationship Management

What is the impact of the birthday call? One of my clients is a religious organization with an impressive number of monthly donors. It consistently asks its donors and monthly donors for their birth month and year.

Whether you want to call it social proof, a testimonial — it doesn’t really matter. Donor’s love hearing from other donors. It helps give them that "extra" little push or nudge if you will. Here are some ideas to get you started.

Donors want to know that their giving made a difference. That one question alone captures a huge problem in fundraising — a problem you can address in your major gift program.

Your donors probably each has at least five other organizations trying to capture their attention and another 10 to 15 organizations wanting to start relationships with them. So, what are you doing to stand out in your donors' minds, capture their heart and have them always take your call?

If you are in this situation with a caseload filled with non-responding, uninterested donors, then you are wasting your precious time. That is a fact.

As we come into the holiday season, potential donors will be considering where to allocate their gifts.

Nurture and engage donors at each stage in their journey with these five email templates.

Donors who feel appreciated are 90% more likely to donate again.

Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable. It is no longer enough to say, “Our donors give because they care about our mission.” It's important to uncover donors’ motivations.

I hear too many speeches, sit in too many meetings, and receive too many communications (written and electronic) where the author starts off by building the case and then finally gets to the reason for building it. This tactic will confuse your major donor.