Donor Relationship Management

The Nonprofit Chatter Ep 9: The Power of a Nonprofit Community
May 8, 2019 at 11:23 am

In this episode of the Nonprofit Chatter, Nhu Te, editor-in-chief of NonProfit PRO, and Taylor Shanklin, VP of marketing at Pursuant, are joined by Craig Comins, VP of development and communications at Family Reach, to discuss the importance of building a nonprofit community...

The Peer-to-Peer Problem Promulgated
April 30, 2019 at 12:05 pm

I’m trying to get your attention to the peer-to-peer problem that no one is talking about. I know, I know, it’s all the craze right now—up there with low-carb diets. And like all of us bread-, pasta-, potato-deprived people, you will completely fail at it. It’s going to suck all the energy right out of you...

Donor Acknowledgment Is Important for Every Nonprofit
March 20, 2019 at 12:00 pm

Are you using the same thank-you letter repeatedly? If so, that needs to change. Instead, add elements that make your letters unique to your nonprofit and update the letter frequently...

4 Tips for Thanking Donors
March 6, 2019 at 11:52 am

It’s a fact. Saying “thank you” is key to building strong relationships, and that includes donor relationships. Research by Penelope Burk and others affirms the positive correlation between effective thanking strategies and long-term donor value...

When Fundraising, Don't Forget to Thank Donors!
February 13, 2019 at 12:00 pm

When nonprofit organizations are in the midst of fundraising efforts, follow-ups can fall by the wayside. Asking for and receiving funds takes the focus, and nonprofit employees may forget to extend their appreciation...