Donor Relationship Management

The Nonprofit World’s Robot Problem: AI Does Not Replace Donor Engagement
February 1, 2023 at 12:11 pm

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

The Case for Ending Giving Tuesday
January 31, 2023 at 12:22 pm

Giving Tuesday has become ineffective due to changing demographics. Here is how to encourage donors to give year-round.

How to Ensure Donor Engagement Strategies Actually Drive Nonprofit Contributions
January 26, 2023 at 12:15 pm

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

Amazon Gives Little Notice on End of AmazonSmile Program
January 20, 2023 at 1:09 pm

"Every little bit counts” — at least that’s what Amazon touts when it shares the impact customers have made via AmazonSmile. But less than a decade after launching the program, Amazon announced that AmazonSmile's days are numbered.

How to Build Your Nonprofit Community
January 17, 2023 at 10:46 am

Similar to for-profits, “selling” our missions is no different than selling consumer goods. Here’s how to build your community.

How to Use the Power of Word-of-Mouth Marketing and Fundraising
January 4, 2023 at 9:26 am

Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

New Report Reveals Nonprofit Priorities for 2023
December 7, 2022 at 11:25 am

OneCause released its new report: The 2023 Fundraising Outlook: Insights for Nonprofit Planning & Prioritization. In this year’s annual survey, findings from 890 fundraising professionals provided insights into where organizations found success in 2022, common challenges, and what they're prioritizing in 2023 as they create their fundraising strategies.