Donor Relationship Management

Why Your Donor Will Give Again
July 19, 2021 at 9:40 am

“I don’t understand why the donor stopped giving,” the major gift officer (MGO) said. “They seemed so interested in what I had proposed last year. They gave and they have been silent ever since.” Stop and analyze each part of this statement...

3 Tactics to Acquiring New Donors for Your Nonprofit
July 15, 2021 at 8:25 am

Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand. For example, people could open a donor-advised fund (DAF) for very little money and give with the ease of tech platforms. Also, leading organizations, such as St. Jude, are reaching out to new audiences, like gamers, because they know they have to meet people where they are, to support a good cause.

The Transformation of a Donor Through Encouraged Aspirations
June 24, 2021 at 10:54 am

Do not be satisfied with just an annual gift, major gift or planned gift. Strive to seek multiple gifts from various assets of one donor. The compounding effect of the gift will provide enhanced financial results and a deeper and more meaningful relationship with your donors...

Getting What You Pay For
June 7, 2021 at 11:36 pm

Fundraising is a value-for-value proposition. But it’s not the value you’re probably thinking of. It’s not trinkets bought at auctions, dusty trophies or cheesy "thank you" notes. It’s definitely not the momentary feel-good after agreeing to “give a dollar to..." in the check-out lane. So what is it?...

Encourage Donors to Give More Through Layering
June 3, 2021 at 4:10 pm

If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. In my context of layering, it is securing a major gift or pledge in one area while asking them for a second gift or pledge in another or same area...

How to Get Program Impact Information for Your Donor
June 1, 2021 at 9:58 am

One of the most difficult aspects of fundraising is getting enough program impact information to give to the donor. And the amazing thing is that most managers and leaders find more value in investing on the front end of fundraising than they do in putting resources into the back end (servicing donors after they give)...

Knowing What People Prefer
April 21, 2021 at 12:45 pm

When we decide to give someone a gift, we usually try really hard to get a gift that is meaningful to the person we’re giving it to.

How to Insert Emotion Into Major Gifts
April 19, 2021 at 12:25 pm

Whether you are in social services or any of the scores of nonprofit causes that exist today, you can feel deeply about it.