Donor Relationship Management

Bots and The Rise of Conversational Marketing
October 4, 2018 at 12:08 pm

Bot. This may likely be your favorite word, or a word that strikes up a lot of fear and uncertainty at this time. What is a bot? Simply put in context of the nonprofit professional, a “bot” is software technology that helps to create one-to-one conversations between your organization and an individual...

Maximize Nonprofit Galas With Audience Development
October 2, 2018 at 10:06 am

As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala...

Being Donor-Centered: The Trouble With Some Donors
September 11, 2018 at 11:34 am

You know as an avid reader of this blog that Richard and I are always talking about being donor-centered, having a donor-centered approach for your major gift program and being donor-centered in your communications as you build a trusted relationship with your donor...

Annual Giving
August 27, 2018 at 2:30 pm

Bot.  This may likely be your favorite word (if you’re a geek like me), or a word that strikes up a lot of fear and uncertainty at this time. Or maybe it’s a word you don’t even know yet. What is a bot? Simply put in context of the nonprofit professional, a “bot” is software […]

Planned Giving
August 27, 2018 at 12:58 pm

Bot.  This may likely be your favorite word (if you’re a geek like me), or a word that strikes up a lot of fear and uncertainty at this time. Or maybe it’s a word you don’t even know yet. What is a bot? Simply put in context of the nonprofit professional, a “bot” is software […]

Grateful Patient Program
August 27, 2018 at 12:00 pm

Bot.  This may likely be your favorite word (if you’re a geek like me), or a word that strikes up a lot of fear and uncertainty at this time. Or maybe it’s a word you don’t even know yet. What is a bot? Simply put in context of the nonprofit professional, a “bot” is software […]

The Nonprofit Chatter Ep 1: Stewardship as a Nonprofit Acquisition Strategy
August 22, 2018 at 1:55 pm

In the first episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, dive into stewardship as a nonprofit acquisition strategy. We will be joined by Michelle Vargas, the direct response director of Wounded Warrior Project, and Whitney Norman, director of client solutions at Pursuant...