Donor Relationship Management

Being Donor-Centered: The Trouble With Some Donors
September 11, 2018 at 11:34 am

You know as an avid reader of this blog that Richard and I are always talking about being donor-centered, having a donor-centered approach for your major gift program and being donor-centered in your communications as you build a trusted relationship with your donor...

Annual Giving
August 27, 2018 at 2:30 pm

Move over, Baby Boomers. Millennials are officially the largest generation in U.S. history. There were 83.1 million Americans born between 1982 and 2000, according to 2015 census data. In a class so large, it’s difficult to make broad generalities about work ethic and perspectives. But given that Millennials will make up 75 percent of the […]

Planned Giving
August 27, 2018 at 12:58 pm

Move over, Baby Boomers. Millennials are officially the largest generation in U.S. history. There were 83.1 million Americans born between 1982 and 2000, according to 2015 census data. In a class so large, it’s difficult to make broad generalities about work ethic and perspectives. But given that Millennials will make up 75 percent of the […]

Grateful Patient Program
August 27, 2018 at 12:00 pm

Move over, Baby Boomers. Millennials are officially the largest generation in U.S. history. There were 83.1 million Americans born between 1982 and 2000, according to 2015 census data. In a class so large, it’s difficult to make broad generalities about work ethic and perspectives. But given that Millennials will make up 75 percent of the […]

The Nonprofit Chatter Ep 1: Stewardship as a Nonprofit Acquisition Strategy
August 22, 2018 at 1:55 pm

In the first episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, dive into stewardship as a nonprofit acquisition strategy. We will be joined by Michelle Vargas, the direct response director of Wounded Warrior Project, and Whitney Norman, director of client solutions at Pursuant...

#NPPTrendingNow Ep 54: Can Sound Affect Donor Giving Patterns?
August 17, 2018 at 12:05 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: overcoming the volunteer coordination time trap, creative videos to boost the nonprofit brand and how audio branding can influence donor behavior...

By Not Asking Donors to Give, You Short-Change Them
August 13, 2018 at 11:34 am

Claire Axelrad writes on Clairification about how the most donor-centric thing you can do is ask people for a philanthropic gift. Of course, not all the time. And not without being diligent about matching what you ask for to who you ask and what they care about. And not without tempering your “ask” approaches with “gift” approaches; you do have to do a fair amount of wooing...

Donor Journey Disrupters—Facebook, Amazon, Google and More
July 26, 2018 at 12:26 pm

At a time when many are warning of a shrinking donor universe, many fundraisers are focused on the importance of an effective donor journey. At the heart of building more successful long-term relationships with supporters is the marketer’s ability to make decisions about key considerations.