Donor Relationship Management
I recently joined a group of donors who were creating a giving circle in the Coachella Valley of California. Giving circles are one of the faster growing giving mechanisms in the U.S. A giving circle is created when individual donors come together to pool their money to financially support nonprofit organizations.
In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.
Today’s nonprofits are not just focused on getting the donation; they are now more focused on understanding donor behaviors, so that they can understand how they can resonate with their donors and connect with them in an authentic way. Classy recently released a new report, “The State of Modern Philanthropy 2019,” where it analyzed trends in return donor behavior.
Get expert advice on what donors want and what keeps them coming back. This free e-book includes templates and timelines to help you keep donors engaged, so you can take the guesswork out of when and
How well do you know your donors? Even the most savvy nonprofits may be missing the mark when it comes to their demographics and intended audience. Find out how creating donor personas can open up a whole new audience in direct mail marketing, social media, and more!
We are in the midst of entering a new era of opportunity, advancement and innovation. With over 1.8 million nonprofits in the U.S., it's more important than ever to stand out from the crowd.
Building a good relationship with funders is as important today as it has always been, but how do you build any sort of camaraderie if phone and face-to-face contact seem to be “out” and text and email are “in”? The answer, I believe, is simply learning how to communicate well.
In this day and age, where so much is automated and computerized, it’s good to know that we’re also human beings who, every now and then, just want to know that other people care. So think about this the next time you decide what it takes to better steward and recognize your donors.