Implementing a new CRM can transform your nonprofit — or derail it. Here are five key steps to build a system that grows with your mission.
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Category: Donor Relationship Management
4 Ways GivingTuesday Fuels Year-Round Donor Engagement
A recent joint study shows that donors who give on GivingTuesday are far more likely to give again. Here are some key trends and actionable strategies your nonprofit can use to turn that giving-day surge into sustained support.
Read MoreWhy It’s Time to Rethink the Major-Donor-First Mindset
Nonprofits relying on a few major donors face increasing financial risk. Here’s how expanding your base can create more stable, community-driven funding.
Read MoreHow to Build a Robust Mid-Level Donor Program
Mid-level donors are your most reliable growth opportunity. Here’s how to design, launch and measure a sustainable mid-level donor program that strengthens fundraising results.
Read MoreDirect Mail Paper Stock for Nonprofits: Why Size and Format Matter
Paper stock and format choices shape how donors perceive your nonprofit. From postcards to dimensional mailers, here’s when premium touches matter most, plus how segmentation helps control costs while improving return on investment.
Read MoreYour Board Is Your Secret Weapon for Year-End Fundraising
Year-end fundraising appeals work harder when paired with board engagement. Here’s how to unlock your trustees’ influence with personal outreach that builds trust and fuels campaign results.
Read MoreWhat AI Can — and Can’t — Do for Donor Relationships
Nonprofits are experimenting with AI to strengthen donor relationships. From copywriting and storytelling to thank-you notes and stewardship, here’s where AI adds value — and where human connection must remain front and center.
Read MoreWhy Tapping Into the Power of Good Strengthens Fundraising Appeals
Donors want to see themselves as good people. By tapping into this emotional core, you can strengthen donor-centric fundraising, create lasting connections, and boost retention. Here’s how to make your appeals resonate more deeply.
Read MoreHow to Fix Fundraiser Caseloads So Your Donors (and Staff) Thrive
Fundraiser caseloads are out of control. When major gift officers juggle hundreds of donors, everyone loses. Learn how to right-size caseloads, strengthen donor relationships and give your staff the space to do transformational fundraising instead of transactional work.
Read MoreCrowdsourced Content Calendars: A Strategy to Re-Engage Donors
Donor numbers are shrinking, but there’s a way to turn things around. A crowdsourced content calendar invites supporters into your story, helping them feel valued while boosting engagement and trust. Here’s how to build one and make fundraising a true partnership.
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