Donor Relationship Management

Donor Journey Disrupters—Facebook, Amazon, Google and More
July 26, 2018 at 12:26 pm

At a time when many are warning of a shrinking donor universe, many fundraisers are focused on the importance of an effective donor journey. At the heart of building more successful long-term relationships with supporters is the marketer’s ability to make decisions about key considerations.

Say ‘No’ to Donor Extortion
July 10, 2018 at 10:23 am

Here’s a novel concept: Donor extortion isn’t fun. In fact, it’s pretty darn terrible. Duh. So, can someone please tell me why I keep seeing so much of this demeaning practice going on in the fundraising space?!...

Donor Cultivation Is Key to Success
June 29, 2018 at 9:26 am

Donor cultivation is the key to success. You need to learn what your donors think, feel and know about your organization. You need to quickly understand why they are interested in supporting your organization. You must, over time, match their needs with your wants in a positive way by communicating with them on their terms. You strive for a win-win scenario...

Donor Journeys: Put a Plan in Motion
June 28, 2018 at 12:33 pm

At a conference I attended recently, one of the most well-attended sessions was positioned as a presentation on “donor journeys,” when in fact, it was an analytics session, charting the time from donor acquisition to second gift or major gift upgrade...

Using Personalization to Build Stronger Donor Relationships
June 19, 2018 at 12:03 pm

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...

#NPPTrendingNow Ep 48: How Your Nonprofit Can Prevent Donor Confusion
June 15, 2018 at 11:26 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: ways you could be causing donor confusion, strategies for creating an efficient volunteer program and why every leader should join another…

3 Ways You Confuse Potential Donors
June 7, 2018 at 12:25 pm

Quick question: How do you feel about your marketing and fundraising? Do you feel like everything is going as well as possible? Are you hitting your goals? Bringing in potential donors?

Are You Ready for the Next-Generation Donors?
June 5, 2018 at 12:15 pm

Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today. As next-generation donors become the dominant givers, their needs and behaviors also have a greater impact on the giving process...

Right Message, Right Time Means Big ROI
May 9, 2018 at 1:28 pm

We often get caught up trying to figure out how to motivate, “inspire” our supporters. It turns out that the thing we can do to inspire them most is to congratulate them for what they’ve already done...

Effective Altruism (It’s Complicated)
May 2, 2018 at 12:26 pm

For some time now, we have been interested in a movement in the nonprofit industry known as “effective altruism.” We wrote about the topic here on NonProfit PRO in a blog way back in 2015. Effective altruism began as a research field which uses evidence-based data to maximize the effect of charitable giving to achieve the best outcomes possible...