Donor Relationship Management

Why You Need Consistent Communication
January 29, 2020 at 12:06 pm

One of the pushbacks we get from MGOs about “The Veritus Way” is the need to create at least one touchpoint per month per donor.

Saying ‘No’ to a Major Donor
December 9, 2019 at 11:58 am

The relationship started like any other. The donor wanted to give to a specific program. The organization was very happy to help her.

What Does Integration Mean Anyway?
October 23, 2019 at 11:34 am

It’s rare to have a conversation with a fundraising professional today where the term “integration” isn’t interjected at least once.

Could a Giving Circle Provide You With New Donors?
September 10, 2019 at 12:25 pm

I recently joined a group of donors who were creating a giving circle in the Coachella Valley of California. Giving circles are one of the faster growing giving mechanisms in the U.S. A giving circle is created when individual donors come together to pool their money to financially support nonprofit organizations.

Donor Identities Are Not Personas. Donor Personas Are Not Identities.
August 29, 2019 at 11:09 am

In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.