Donor Relationship Management
Nhu Te is joined by Erica Best of Share Our Strength and Nick Ellinger of Moore.
Nhu Te and Taylor Shanklin are joined by Sue Citro and Whitney Norman to discuss how to improve the digital experience.
Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.
To win in an increasingly competitive landscape, nonprofits must deepen their understanding of who donors are.
Marcie Maxwell will draw on her deep experience to help define the power that drives peer-to-peer campaigns.
I recently joined a group of donors who were creating a giving circle in the Coachella Valley of California. Giving circles are one of the faster growing giving mechanisms in the U.S. A giving circle is created when individual donors come together to pool their money to financially support nonprofit organizations.
In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.