Donor Relationship Management

Being Donor-Centered: The Trouble With Some Donors
September 11, 2018 at 11:34 am

You know as an avid reader of this blog that Richard and I are always talking about being donor-centered, having a donor-centered approach for your major gift program and being donor-centered in your communications as you build a trusted relationship with your donor...

Annual Giving
August 27, 2018 at 2:30 pm

Fundraising seems pretty simple, doesn’t it? You ask for money, you get money. Unfortunately for all of us, that’s not the way it works. Fundraising is becoming more about strategy and even more about learning donor behavior. In this interactive webinar, Steve MacLaughin, Vice President of Data & Analytics of Blackbaud will explain that: We […]

Planned Giving
August 27, 2018 at 12:58 pm

Fundraising seems pretty simple, doesn’t it? You ask for money, you get money. Unfortunately for all of us, that’s not the way it works. Fundraising is becoming more about strategy and even more about learning donor behavior. In this interactive webinar, Steve MacLaughin, Vice President of Data & Analytics of Blackbaud will explain that: We […]

Grateful Patient Program
August 27, 2018 at 12:00 pm

Fundraising seems pretty simple, doesn’t it? You ask for money, you get money. Unfortunately for all of us, that’s not the way it works. Fundraising is becoming more about strategy and even more about learning donor behavior. In this interactive webinar, Steve MacLaughin, Vice President of Data & Analytics of Blackbaud will explain that: We […]

The Nonprofit Chatter Ep 1: Stewardship as a Nonprofit Acquisition Strategy
August 22, 2018 at 1:55 pm

In the first episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, dive into stewardship as a nonprofit acquisition strategy. We will be joined by Michelle Vargas, the direct response director of Wounded Warrior Project, and Whitney Norman, director of client solutions at Pursuant...

#NPPTrendingNow Ep 54: Can Sound Affect Donor Giving Patterns?
August 17, 2018 at 12:05 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: overcoming the volunteer coordination time trap, creative videos to boost the nonprofit brand and how audio branding can influence donor behavior...

By Not Asking Donors to Give, You Short-Change Them
August 13, 2018 at 11:34 am

Claire Axelrad writes on Clairification about how the most donor-centric thing you can do is ask people for a philanthropic gift. Of course, not all the time. And not without being diligent about matching what you ask for to who you ask and what they care about. And not without tempering your “ask” approaches with “gift” approaches; you do have to do a fair amount of wooing...