Donor Relationship Management

The Nonprofit Chatter Ep 1: Stewardship as a Nonprofit Acquisition Strategy
August 22, 2018 at 1:55 pm

In the first episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, dive into stewardship as a nonprofit acquisition strategy. We will be joined by Michelle Vargas, the direct response director of Wounded Warrior Project, and Whitney Norman, director of client solutions at Pursuant...

#NPPTrendingNow Ep 54: Can Sound Affect Donor Giving Patterns?
August 17, 2018 at 12:05 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: overcoming the volunteer coordination time trap, creative videos to boost the nonprofit brand and how audio branding can influence donor behavior...

By Not Asking Donors to Give, You Short-Change Them
August 13, 2018 at 11:34 am

Claire Axelrad writes on Clairification about how the most donor-centric thing you can do is ask people for a philanthropic gift. Of course, not all the time. And not without being diligent about matching what you ask for to who you ask and what they care about. And not without tempering your “ask” approaches with “gift” approaches; you do have to do a fair amount of wooing...

Donor Journey Disrupters—Facebook, Amazon, Google and More
July 26, 2018 at 12:26 pm

At a time when many are warning of a shrinking donor universe, many fundraisers are focused on the importance of an effective donor journey. At the heart of building more successful long-term relationships with supporters is the marketer’s ability to make decisions about key considerations.

Say ‘No’ to Donor Extortion
July 10, 2018 at 10:23 am

Here’s a novel concept: Donor extortion isn’t fun. In fact, it’s pretty darn terrible. Duh. So, can someone please tell me why I keep seeing so much of this demeaning practice going on in the fundraising space?!...

Donor Cultivation Is Key to Success
June 29, 2018 at 9:26 am

Donor cultivation is the key to success. You need to learn what your donors think, feel and know about your organization. You need to quickly understand why they are interested in supporting your organization. You must, over time, match their needs with your wants in a positive way by communicating with them on their terms. You strive for a win-win scenario...

Donor Journeys: Put a Plan in Motion
June 28, 2018 at 12:33 pm

At a conference I attended recently, one of the most well-attended sessions was positioned as a presentation on “donor journeys,” when in fact, it was an analytics session, charting the time from donor acquisition to second gift or major gift upgrade...

Using Personalization to Build Stronger Donor Relationships
June 19, 2018 at 12:03 pm

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...

#NPPTrendingNow Ep 48: How Your Nonprofit Can Prevent Donor Confusion
June 15, 2018 at 11:26 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: ways you could be causing donor confusion, strategies for creating an efficient volunteer program and why every leader should join another…

3 Ways You Confuse Potential Donors
June 7, 2018 at 12:25 pm

Quick question: How do you feel about your marketing and fundraising? Do you feel like everything is going as well as possible? Are you hitting your goals? Bringing in potential donors?