Direct Mail
January 4, 2018 at 12:57 pm
It’s clear that The Nelson-Atkins Museum of Art took the time to develop and create a visually appealing campaign, because in the direct mail piece, you can see a number of beautiful images of the organization’s artwork...
January 3, 2018 at 11:39 am
Most Americans are unsure about what the recent tax bill signed by President Donald Trump will mean to the average nonprofit donor. Most nonprofits should again turn to their databases and list brokers to set their target for an uneven or even minimal growth prospect for the new year. Mailing smarter should be your 2018 goal...
December 20, 2017 at 12:03 pm
It's not too late to plan now for your New Year’s fundraising campaign. So, let’s continue the assumption your new job with the nonprofit requires a complete direct mail campaign from scratch. Don’t fret! Here is a good list of things to start with: call your list broker, do the numbers, plan the mailing and test, test, test...
October 20, 2017 at 12:05 pm
Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the benefits of seed names in your direct mailings, tips in preparation of #GivingTuesday and the importance of personalizing your nonprofit's communication efforts...
October 12, 2017 at 1:18 pm
Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings...
September 18, 2017 at 1:37 pm
Direct Mail February 2016 Member Acquisition The Nelson-Atkins Museum of Art Submitted by Daniller + Company The Numbers Recipients: 43,911 Response Rate: 2.51 percent Total Cost: $39,300 Income Generated: $129,737 Average Gift: $117.84 Cost to Raise a Dollar: $0.31 Why It Won It’s clear that The Nelson-Atkins Museum of Art took the time to develop […]
September 15, 2017 at 12:36 pm
It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over time, leaving the traditional business operators vulnerable...
September 12, 2017 at 4:07 pm
Direct Mail February 2016 Member Acquisition The Nelson-Atkins Museum of Art Submitted by Daniller + Company The Numbers Recipients: 43,911 Response Rate: 2.51 percent Total Cost: $39,300 Income Generated: $129,737 Average Gift: $117.84 Cost to Raise a Dollar: $0.31 Why It Won It’s clear that The Nelson-Atkins Museum of Art took the time to develop […]
August 7, 2017 at 10:47 am
Direct Mail February 2016 Member Acquisition The Nelson-Atkins Museum of Art Submitted by Daniller + Company The Numbers Recipients: 43,911 Response Rate: 2.51 percent Total Cost: $39,300 Income Generated: $129,737 Average Gift: $117.84 Cost to Raise a Dollar: $0.31 Why It Won It’s clear that The Nelson-Atkins Museum of Art took the time to develop […]
July 27, 2017 at 1:07 pm
Direct Mail February 2016 Member Acquisition The Nelson-Atkins Museum of Art Submitted by Daniller + Company The Numbers Recipients: 43,911 Response Rate: 2.51 percent Total Cost: $39,300 Income Generated: $129,737 Average Gift: $117.84 Cost to Raise a Dollar: $0.31 Why It Won It’s clear that The Nelson-Atkins Museum of Art took the time to develop […]
