Direct Mail

Using Direct Mail as a Catalyst for Donations
June 22, 2018 at 10:35 am

Traditionally, recipients have always been able to respond directly to a direct mail fundraising appeal using the tear-off sheet at the bottom of the appeal letter. With today’s rise in technology and a shift in focus to omnichannel marketing, prospective donors often look for ways to donate online as well...

Renowned Marketing Trade Association ANA Moves Forward to Acquire DMA
May 31, 2018 at 1:00 pm

The Association of National Advertisers, one of the oldest and most reputable U.S. trade associations in the marketing industry is on the verge of acquiring another well-known marketing trade group, the Data & Marketing Association, formerly known as the Direct Marketing Association...

2017 NonProfit PRO Gold Award Winner: Direct Mail
January 4, 2018 at 12:57 pm

It’s clear that The Nelson-Atkins Museum of Art took the time to develop and create a visually appealing campaign, because in the direct mail piece, you can see a number of beautiful images of the organization’s artwork...

Mailing Smarter in Unsure Economic Times
January 3, 2018 at 11:39 am

Most Americans are unsure about what the recent tax bill signed by President Donald Trump will mean to the average nonprofit donor. Most nonprofits should again turn to their databases and list brokers to set their target for an uneven or even minimal growth prospect for the new year. Mailing smarter should be your 2018 goal...

Direct Mail Fundraising for the New Year
December 20, 2017 at 12:03 pm

It's not too late to plan now for your New Year’s fundraising campaign. So, let’s continue the assumption your new job with the nonprofit requires a complete direct mail campaign from scratch. Don’t fret! Here is a good list of things to start with: call your list broker, do the numbers, plan the mailing and test, test, test...

#NPPTrendingNow Ep. 20: Tips for #GivingTuesday Success
October 20, 2017 at 12:05 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the benefits of seed names in your direct mailings, tips in preparation of #GivingTuesday and the importance of personalizing your nonprofit's communication efforts...

Why Seed Names Are Important to Your Mailings
October 12, 2017 at 1:18 pm

Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings...

How to Use Data to Power Up Your Customer Acquisition
September 18, 2017 at 1:37 pm

Traditionally, recipients have always been able to respond directly to a direct mail fundraising appeal using the tear-off sheet at the bottom of the appeal letter. With today’s rise in technology and a shift in focus to omnichannel marketing, prospective donors often look for ways to donate online as well. A strong fundraising appeal will […]

What Can Fundraisers Learn From the Taxi Industry?
September 15, 2017 at 12:36 pm

It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over time, leaving the traditional business operators vulnerable...

How to Boost Direct Mailing Results
September 12, 2017 at 4:07 pm

Traditionally, recipients have always been able to respond directly to a direct mail fundraising appeal using the tear-off sheet at the bottom of the appeal letter. With today’s rise in technology and a shift in focus to omnichannel marketing, prospective donors often look for ways to donate online as well. A strong fundraising appeal will […]