Millennial gift giving increased from 2016 to 2022 mostly as a result of direct mail. Here is what motivates millennials to give.
By using human behaviors, you can gain a competitive advantage and increase donations. The human drive to avoid the pain of loss is extremely motivating. Let’s discuss how to use loss aversion to increase your donations.
Do you skip to the end when you’re reading a novel? Are you on the edge of your seat to see what happens next in a movie? When someone gives you a present, do you immediately want to rip it open and see what it is? Right now, are you starting to wonder where this is going?
The USPS issued Patriotic Block, a new nondenominated, nonprofit stamp intended for business mailings by nonprofit organizations.
Are you afraid that ChatGPT is coming for your job? I put ChatGPT to the task of writing a fundraising letter, and here is what happene
Behavioral scientists have found that people use both the rational and emotional parts of their brain to make decisions. Donating decisions are made first by emotion and then later justified with rational reasons.
The debate has been raging for decades. Add a teaser to the outer envelope of your direct mail appeal. Or don’t. Which is better?
If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Here are some tips based on behavioral science to help you right now.
Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs.
It’s important to secure a new level of insight and operating discipline regarding direct mail, based on these two critical decisions.