Direct Mail

2 Ways to Increase Nonprofit Direct Mail Response
December 1, 2022 at 1:05 pm

If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Here are some tips based on behavioral science to help you right now.

10 Things I Learned From 30 Years in Sustainer Giving, Part 1
October 13, 2022 at 9:23 am

Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.

The Secrets of Direct Mail for Nonprofits
October 13, 2022 at 9:11 am

Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign. One of the most effective methods of marketing for nonprofits is direct mail. 

How Storytelling Can Help Personalize Donor Communications
September 21, 2022 at 9:57 am

Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.

Direct Mail Personalization Pays Off
September 9, 2022 at 10:29 am

As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.