Direct Mail

CDR Fundraising Group Wins Gold With Toys for Tots' Year-End Campaign
October 21, 2021 at 12:59 pm

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

How to Write Power Stories, Part 3
June 29, 2021 at 11:15 am

It’s a wonderful feeling when something you always thought was bad for you turns out to be good for you. Take the use of pseudonyms in fundraising stories. There’s a widespread presumption that using made-up names for real people is a necessary evil...

A Direct Mail Fundraiser’s Best Friend Just Might Be Digital
June 22, 2021 at 8:57 am

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue...