Effective copywriting for direct response fundraising is weird, and it has three qualities that can irritate nonprofit professionals.
Let’s dispel three of the most pernicious misconceptions that can destroy direct response fundraising results.
Direct response strategies are not a relational approach to mid-level programs. Here, I explain mid-level fundraising program elements.
NonProfit PRO spoke with Michael Berning Jr., vice president of sales and marketing, at Jos. Berning Printing in Cincinnati.