Direct Mail

Book Review: Creative Deviations
July 21, 2022 at 10:51 am

It’s finally here: a new handbook on direct mail called "Creative Deviations." It’s heavy, it’s filled with 286 pages, with nice large print, easy-to-read typeface and lots of “yous.”

How to Save on Postage When Rates Increase in July
June 7, 2022 at 11:12 am

USPS postage rates are set to increase on July 10, 2022. This is a large increase. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save on postage.

Be a Smart Small Fundraiser
April 25, 2022 at 9:42 am

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

How to Drive More Nonprofit Direct Mail Response
April 13, 2022 at 9:00 am

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. 

5 Design Tips to Get Your Envelope Noticed
March 18, 2022 at 8:30 am

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

Is There Room for Monthly Giving in Your Fundraising Appeals?
March 17, 2022 at 11:55 am

Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament. Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well?