Direct Mail

#NPPTrendingNow Ep 104: How Print Affects the Human Brain
September 13, 2019 at 9:47 am

Welcome back to #NPPTrendingNow. Here's what we've got going on for you this week: understanding the effects of print and direct mail on the human brain, being a woman in philanthropy and learning about giving circles.

Why Our Brains Respond to Print… and Direct Mail
September 10, 2019 at 12:28 pm

Your donors and audience respond to different messages and different styles of marketing — not everyone will open your direct mail and not everyone will read your posts on Facebook.

The Power of a Monthly Giving Tick Box on Your Appeals
September 9, 2019 at 12:38 pm

With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal. 

What’s Your Job, Direct Mail?
August 12, 2019 at 12:00 pm

Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around until the recipient delivers a strong donation. Here’s why.

Direct Mail Is the Story
June 18, 2019 at 12:27 pm

For nonprofits, the concept of “telling your story” is just as natural as getting a cup of coffee in the morning. With the zillions of media channels your nonprofit has at its disposal to communicate with its audience, the question of which moves them is a source of constant debate...

Does Nonprofit Direct Mail Still Work?
August 29, 2018 at 12:12 pm

Does nonprofit direct mail still work? It’s a question that marketing teams in many industries ask themselves, as they try to come up with new and fresh ways to share a message with their audience. Though direct mail may feel outdated with all of the high-tech marketing campaigns you can create online, it is still a great way to reach your audience...

Using Direct Mail as a Catalyst for Donations
June 22, 2018 at 10:35 am

Traditionally, recipients have always been able to respond directly to a direct mail fundraising appeal using the tear-off sheet at the bottom of the appeal letter. With today’s rise in technology and a shift in focus to omnichannel marketing, prospective donors often look for ways to donate online as well...

Renowned Marketing Trade Association ANA Moves Forward to Acquire DMA
May 31, 2018 at 1:00 pm

The Association of National Advertisers, one of the oldest and most reputable U.S. trade associations in the marketing industry is on the verge of acquiring another well-known marketing trade group, the Data & Marketing Association, formerly known as the Direct Marketing Association...

2017 NonProfit PRO Gold Award Winner: Direct Mail
January 4, 2018 at 12:57 pm

It’s clear that The Nelson-Atkins Museum of Art took the time to develop and create a visually appealing campaign, because in the direct mail piece, you can see a number of beautiful images of the organization’s artwork...

Mailing Smarter in Unsure Economic Times
January 3, 2018 at 11:39 am

Most Americans are unsure about what the recent tax bill signed by President Donald Trump will mean to the average nonprofit donor. Most nonprofits should again turn to their databases and list brokers to set their target for an uneven or even minimal growth prospect for the new year. Mailing smarter should be your 2018 goal...