Direct Mail

How Storytelling Can Help Personalize Donor Communications
September 21, 2022 at 9:57 am

Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.

Direct Mail Personalization Pays Off
September 9, 2022 at 10:29 am

As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.

Book Review: Creative Deviations
July 21, 2022 at 10:51 am

It’s finally here: a new handbook on direct mail called "Creative Deviations." It’s heavy, it’s filled with 286 pages, with nice large print, easy-to-read typeface and lots of “yous.”

How to Save on Postage When Rates Increase in July
June 7, 2022 at 11:12 am

USPS postage rates are set to increase on July 10, 2022. This is a large increase. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save on postage.