Direct Mail

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. 

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament. Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well?

At first glance, direct mail may seem outdated and ineffective. You aren’t alone in wondering if direct mail actually works for nonprofits.

After passing the House Feb. 8 in a bipartisan vote, 342-92, the Postal Service Reform Act passed the Senate Tuesday with another bipartisan vote of 79-19. It now will move to President Joe Biden’s desk where it is expected to be signed. Here’s an overview of what’s in the final bill — and what’s not.

Did you know that direct mail is one of the most effective forms of advertising?

Ensure your annual appeal campaigns are delivering the best ROI with these top tips

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.