Direct Mail

Be a Smart Small Fundraiser
April 25, 2022 at 9:42 am

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

How to Drive More Nonprofit Direct Mail Response
April 13, 2022 at 9:00 am

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. 

5 Design Tips to Get Your Envelope Noticed
March 18, 2022 at 8:30 am

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

Is There Room for Monthly Giving in Your Fundraising Appeals?
March 17, 2022 at 11:55 am

Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament. Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well?

Does Direct Mail Work for Nonprofits?
March 15, 2022 at 9:00 am

At first glance, direct mail may seem outdated and ineffective. You aren’t alone in wondering if direct mail actually works for nonprofits.

What’s Included — and Not Included — in the Postal Service Reform Act
March 9, 2022 at 12:32 pm

After passing the House Feb. 8 in a bipartisan vote, 342-92, the Postal Service Reform Act passed the Senate Tuesday with another bipartisan vote of 79-19. It now will move to President Joe Biden’s desk where it is expected to be signed. Here’s an overview of what’s in the final bill — and what’s not.

CDR Fundraising Group Wins Gold With Toys for Tots' Year-End Campaign
October 21, 2021 at 12:59 pm

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.