Direct Mail

St. Mary's Food Bank Uses Powerful Pictures
June 30, 2017 at 8:02 am

One of the largest food banks in the U.S. uses several good techniques in this direct mail appeal. Mailer Name: St. Mary’s Food Bank Alliance Date Mailed: June 2014 to June 2015 St. Mary’s was founded in 1967 and bills itself as the “world’s first food bank.” This direct mail campaign, sent to its house file, […]

AFB's Direct Mail Control Connects Art to Mission
June 23, 2017 at 8:02 am

One of the largest food banks in the U.S. uses several good techniques in this direct mail appeal. Mailer Name: St. Mary’s Food Bank Alliance Date Mailed: June 2014 to June 2015 St. Mary’s was founded in 1967 and bills itself as the “world’s first food bank.” This direct mail campaign, sent to its house file, […]

Personalization: Good, Bad and Just Plain Ugly
June 13, 2017 at 11:40 am

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...

Keep the Singing Out of Direct Mail
June 8, 2017 at 12:04 pm

There are a lot of disaster stories out there; some are just plain sad, and some didn’t even make the mailstream. One such sad story began with the creative, and the clients decided that they wanted to have a singing microchip sing a popular song about their product...