Direct Mail

St. Mary's Food Bank Uses Powerful Pictures
June 30, 2017 at 8:02 am

The carrier envelope is the key to the success of this bird conservation group’s direct mail membership campaign. Mailer Name: National Audubon Society Date Mailed: June 2013 to February 2017 The National Audubon Society was named after famed naturalist John James Audubon. After his death, groups dedicated to watching birds and saving them from destruction […]

AFB's Direct Mail Control Connects Art to Mission
June 23, 2017 at 8:02 am

The carrier envelope is the key to the success of this bird conservation group’s direct mail membership campaign. Mailer Name: National Audubon Society Date Mailed: June 2013 to February 2017 The National Audubon Society was named after famed naturalist John James Audubon. After his death, groups dedicated to watching birds and saving them from destruction […]

Personalization: Good, Bad and Just Plain Ugly
June 13, 2017 at 11:40 am

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...

Keep the Singing Out of Direct Mail
June 8, 2017 at 12:04 pm

There are a lot of disaster stories out there; some are just plain sad, and some didn’t even make the mailstream. One such sad story began with the creative, and the clients decided that they wanted to have a singing microchip sing a popular song about their product...