Direct Mail

A Direct Mail Fundraiser’s Best Friend Just Might Be Digital
June 22, 2021 at 8:57 am

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue...

Are You Still Using Return Address Labels?
January 11, 2021 at 12:02 pm

Will there come a time when you’ll stop using address labels? I think that time may come if we’re not sending any mail. But until then…