Direct Mail

#NPPTrendingNow Ep 104: How Print Affects the Human Brain
September 13, 2019 at 9:47 am

Welcome back to #NPPTrendingNow. Here's what we've got going on for you this week: understanding the effects of print and direct mail on the human brain, being a woman in philanthropy and learning about giving circles.

Why Our Brains Respond to Print… and Direct Mail
September 10, 2019 at 12:28 pm

Your donors and audience respond to different messages and different styles of marketing — not everyone will open your direct mail and not everyone will read your posts on Facebook.

The Power of a Monthly Giving Tick Box on Your Appeals
September 9, 2019 at 12:38 pm

With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal. 

What’s Your Job, Direct Mail?
August 12, 2019 at 12:00 pm

Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around until the recipient delivers a strong donation. Here’s why.