Branding

July is Cleft Awareness Month. Smile Train has supported over 1.5 million cleft surgeries since 1999.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

As a nonprofit organization, telling a story can be one of the most effective and persuasive communication tools we use.

If you’ve been paying attention to the trends, then you know that we’re moving toward personal branding.

Branding is critical for any nonprofit — research has shown that when branding demonstrates a nonprofit’s value, it drives donations.

Nonprofits are in the business of social good. But have you ever considered that you can also promote social good beyond your mission?

Rebranding is an opportunity for more articulate storytelling about your nonprofit’s mission and the work it does to achieve it.

In order to continue to build your brand, you must be flexible and adaptable with your solution, with a constant focus on whom you serve. OneSight has been fortunate in that we have always been committed to improving vision.

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the magic of storytelling, your nonprofit brand promise and benefits of Google Ad Grants...

Donors are looking for more than a good mission statement. In a world where the younger generations are dominating the charitable giving scene, nonprofits have no choice but to adapt to this new landscape. And this landscape is predominantly focused on one thing: social impact...