Branding

If you’ve been paying attention to the trends, then you know that we’re moving toward personal branding.

Branding is critical for any nonprofit — research has shown that when branding demonstrates a nonprofit’s value, it drives donations.

Nonprofits are in the business of social good. But have you ever considered that you can also promote social good beyond your mission?

Rebranding is an opportunity for more articulate storytelling about your nonprofit’s mission and the work it does to achieve it.

In order to continue to build your brand, you must be flexible and adaptable with your solution, with a constant focus on whom you serve. OneSight has been fortunate in that we have always been committed to improving vision.

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the magic of storytelling, your nonprofit brand promise and benefits of Google Ad Grants...

Donors are looking for more than a good mission statement. In a world where the younger generations are dominating the charitable giving scene, nonprofits have no choice but to adapt to this new landscape. And this landscape is predominantly focused on one thing: social impact...

In this episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, sit down with Lindrea Reynolds and Leah Davenport to uncover why nonprofits should not overlook brand development...

In the nonprofit world, there are over 1.5 million charitable organizations, many of them fighting for the same donors, the same dollars. That’s why having the right nonprofit messaging for your organization should sit at the top of your priority list...

Well, in a world where information is at the tips of everyone’s fingers, there is a lot of noise and clutter to cut through. The human brain is equipped to do two things: survive and conserve calories. And the truth of that matter is that the human brain filters out information...