Branding

Follow This Simple Formula for Your Mission and Vision Statements
July 7, 2022 at 11:15 am

Your nonprofit has its own identity, and it’s likely that you want to tell your whole story to your stakeholders. However, when nonprofits wrap everything that the organization is about into its mission and vision statements, a lot of the power and decision-making value is lost in these lofty and winding statements. 

Does Your Nonprofit Understand How to Market Itself?
June 10, 2022 at 12:19 pm

Nonprofits often complain about how they do splendid work in the community, but no one knows what they do. In the state of this current economy, the lack of marketing and advertising messages grows louder.

Are You Marketing Your Brand or Your Mission?
February 22, 2022 at 11:43 am

When you think of your brand, it can feel like a nebulous concept sometimes, right? You show up at your organization every day to fulfill a mission, to fill a need and to create opportunity for yourself and others around you. But is that your mission (your “why”) or is that your brand? And where does marketing come into the mix?

Nonprofit Mission Statement
November 2, 2021

An excellent nonprofit mission statement aligns team members, board members, volunteers and supporters to commit to your cause

Fundraising Forecasting Tool
November 2, 2021

Don’t fall into the trap of leaning on one source of revenue for more than 25% of your total

5 Keys to Digital Marketing Success
September 22, 2021 at 11:30 am

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort...