Interactive Marketing: How Nonprofits Can Captivate in a Noisy World
May 10, 2023 at 10:27 am

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.

More Than 2,500 Organizations Awarded 4imprint one by one Grants
March 16, 2023 at 10:04 am

More than 2,500 charitable organizations and nonprofits in the United States and Canada received 4imprint one by one grants in 2022. Each $500 in-kind grant of branded promotional products for nonprofits helps recipients fulfill their missions and expand their reach.

How to Ensure Donor Engagement Strategies Actually Drive Nonprofit Contributions
January 26, 2023 at 12:15 pm

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

How Humble Is Your Nonprofit?
December 19, 2022 at 10:21 am

Here are some reasons why I believe humility should be a part of every nonprofit’s brand.