Branding

Here are five milestones of messaging that every nonprofit goes through that test its relevance and the strength of its bottom line.

For nonprofits to flourish, it is critical to establish a brand identity that communicates your mission to potential supporters.

For the second year in a row, St. Jude Children’s Research Hospital has been named the No. 1 Most Trusted Nonprofit.

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.

What can you do to generate more attention and get the media interested in your nonprofit? Here are four steps you can take now to get the media’s attention that you need — and deserve.

More than 2,500 charitable organizations and nonprofits in the United States and Canada received 4imprint one by one grants in 2022. Each $500 in-kind grant of branded promotional products for nonprofits helps recipients fulfill their missions and expand their reach.

Nonprofits need to refine and update communications strategies. Here are four tips to get your organization the recognition it needs.

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

Creating a seamless customer experience may sound daunting at first. But it’s worth it. A key component to adopting an omnichannel approach for your fundraising and marketing campaigns is to identify and break down the organizational silos standing in your way.

Here are some reasons why I believe humility should be a part of every nonprofit’s brand.