Branding

Nonprofit Brand Development Through Focus on Mission
September 10, 2019 at 11:40 am

In order to continue to build your brand, you must be flexible and adaptable with your solution, with a constant focus on whom you serve. OneSight has been fortunate in that we have always been committed to improving vision.

#NPPTrendingNow Ep 78: Your Nonprofit Needs Brand Development
March 1, 2019 at 12:52 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the magic of storytelling, your nonprofit brand promise and benefits of Google Ad Grants...

Drive Your Donors With a Resonating Brand Story
February 27, 2019 at 11:51 am

Donors are looking for more than a good mission statement. In a world where the younger generations are dominating the charitable giving scene, nonprofits have no choice but to adapt to this new landscape. And this landscape is predominantly focused on one thing: social impact...

Nonprofit Messaging Matters—Here’s How You Can Do It On a Budget
February 20, 2019 at 1:23 pm

In the nonprofit world, there are over 1.5 million charitable organizations, many of them fighting for the same donors, the same dollars. That’s why having the right nonprofit messaging for your organization should sit at the top of your priority list...

Does Your Nonprofit Tell a Story That Engages and Causes Action?
February 20, 2019 at 1:13 pm

Well, in a world where information is at the tips of everyone’s fingers, there is a lot of noise and clutter to cut through. The human brain is equipped to do two things: survive and conserve calories. And the truth of that matter is that the human brain filters out information...

#NPPTrendingNow Ep 57: Let's Talk Competitive Employee Compensation
September 7, 2018 at 12:10 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: importance of nonprofit branding, value in competitive employee compensation and planning your major gift caseload...

How Charities Can Use Audio Branding to Influence Donor Behavior
August 14, 2018 at 12:46 pm

The process of choosing the right photography, typography and color palette is all part of the vital brand differentiation process. But are nonprofits missing an opportunity by paying attention to the way they look, but not enough to their audio branding?

How to Build a Strong Fund Development Committee
August 14, 2018 at 12:32 pm

The "warm-body" approach to selecting fund development committee members always fails the diversity and strength test. Far too often, organizations will simply accept those individuals expressing interest without first determining who and what they need to best serve the purpose and expectations of their given committee membership...