5 Tips for an Ethical Digital Marketing Strategy
November 16, 2022 at 8:00 am

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

Follow This Simple Formula for Your Mission and Vision Statements
July 7, 2022 at 11:15 am

Your nonprofit has its own identity, and it’s likely that you want to tell your whole story to your stakeholders. However, when nonprofits wrap everything that the organization is about into its mission and vision statements, a lot of the power and decision-making value is lost in these lofty and winding statements. 

Does Your Nonprofit Understand How to Market Itself?
June 10, 2022 at 12:19 pm

Nonprofits often complain about how they do splendid work in the community, but no one knows what they do. In the state of this current economy, the lack of marketing and advertising messages grows louder.

Are You Marketing Your Brand or Your Mission?
February 22, 2022 at 11:43 am

When you think of your brand, it can feel like a nebulous concept sometimes, right? You show up at your organization every day to fulfill a mission, to fill a need and to create opportunity for yourself and others around you. But is that your mission (your “why”) or is that your brand? And where does marketing come into the mix?