Branding

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

Here are examples of online expectations created by the corporate world and how nonprofits can meet them with their digital ecosystems.

Jacqueline House, Safe Children Coalition’s vice president of communications and community engagement,and Tracy Vanderneck, president of Phil-Com, join The NonProfit Voice to share the keys to nonprofit messaging.

Twitter offers countless benefits for nonprofits. You must create a strategy that considers the unique features of this platform.

Social media holidays are a great opportunity for nonprofits to engage with their communities and spread awareness about the work they do. But what are social media holidays? And how can you make the most of them? 

Coin Up has developed an interactive "Generosity Quiz," a two minute personality type quiz that reveals the quiz taker's giving style.

Your nonprofit has its own identity, and it’s likely that you want to tell your whole story to your stakeholders. However, when nonprofits wrap everything that the organization is about into its mission and vision statements, a lot of the power and decision-making value is lost in these lofty and winding statements. 

Nonprofits often complain about how they do splendid work in the community, but no one knows what they do. In the state of this current economy, the lack of marketing and advertising messages grows louder.

When you think of your brand, it can feel like a nebulous concept sometimes, right? You show up at your organization every day to fulfill a mission, to fill a need and to create opportunity for yourself and others around you. But is that your mission (your “why”) or is that your brand? And where does marketing come into the mix?