Branding

An excellent nonprofit mission statement aligns team members, board members, volunteers and supporters to commit to your cause

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort...

Today, modern business owners are explorers of sorts. They must navigate the uncertain waters of their industry.

July is Cleft Awareness Month. Smile Train has supported over 1.5 million cleft surgeries since 1999.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

As a nonprofit organization, telling a story can be one of the most effective and persuasive communication tools we use.

If you’ve been paying attention to the trends, then you know that we’re moving toward personal branding.

Branding is critical for any nonprofit — research has shown that when branding demonstrates a nonprofit’s value, it drives donations.

Nonprofits are in the business of social good. But have you ever considered that you can also promote social good beyond your mission?

Rebranding is an opportunity for more articulate storytelling about your nonprofit’s mission and the work it does to achieve it.