Branding

Will a Merger Help Your Nonprofit Grow?
April 28, 2017 at 9:30 am

We see mergers in the business world as a tool to promote efficacy and productivity within the organization, but does this hold same for nonprofits, too? According to the “Chicago Merger Study,” it does! If you think about it, nonprofit organizations work almost the same way as for-profit business do; the difference is that nonprofits are generating funds to go directly to their mission and cause...

Crazy Enough to Work: Fundraising Efforts That Prove It Pays to Think Different
April 27, 2017 at 10:15 am

The harsh reality of fundraising is that boring is often best. Viral video, Instagram Live, Tinder (OK, maybe not Tinder)—there’s a steady stream of cool, new, exciting channels on which fundraisers can get creative. These channels promise big short-term returns, but they’re not without risk...

Top 5 Digital Skills For Nonprofit Professionals
April 27, 2017 at 9:12 am

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

How to Build Your Next High-Dollar Fundraising Volunteer
April 26, 2017 at 9:04 am

When we look at the people who serve on volunteer leadership committees for nonprofit peer-to-peer fundraising, we assume those people are our highest fundraisers and that’s how they came to be on the committees. Or we assume that these folks have a strong mission connection and that is why they are on the committee...

A Day in the Life of a Great MGO
April 24, 2017 at 9:11 am

Over the years, we have worked with hundreds of major-gift officers. Some are good, some are not so good and some are extraordinary. We’re working with a number of extraordinary ones right now. The other day, I asked one of these great MGOs to tell me what a typical day looks like, so I could share it with you to give you an idea of how an extraordinary MGO goes about her day...

15 Key Steps to Set Up a Charity
April 20, 2017 at 3:29 pm

Nonprofit charitable organizations are intended to operate for the public good. When a nonprofit charitable organization is qualified as tax exempt under Section 501(c)(3) of the Internal Revenue Code (IRC), donors can generally deduct their contributions to the charity on their tax returns. Donors are thus more likely to support charitable organizations that have an…

5 Trends Facing Nonprofits Now
April 20, 2017 at 3:24 pm

Evaluating—or re-evaluating—recruiting strategy, community outreach and ways to improve volunteer programs should include a thorough understanding of current trends and changes impacting the nonprofit sector. In conducting our latest research into the state of volunteerism and volunteer screening in America, we asked for feedback from more than 700 nonprofit professionals...