E-Philanthropy

Judging peer-to-peer texting by direct response metrics misses the mark. Here are six key performance indicators that actually matter.

No single attribution model tells the whole story. Here’s how to choose the right one for your nonprofit’s donor journey.

Gen Z is giving more often than other adults through digital sharing, advocacy, and community fundraising.

Here’s how to build a PSA campaign strategy that turns donated airtime into measurable results.

Public Interest Registry, Formula 1, and Mission 44 highlight how the .org domain uplifts millions of mission-driven organizations.

Keep your donation pages online when attackers flood your site with traffic using practical, nonprofit-friendly DDoS protections.

Fundraise Up’s Tara Broughel and Matt Bowe key findings from the “Pulse of the Donor” benchmark report, including why more donors are giving smaller gifts and how mobile, social, and AI are reshaping online fundraising.

Donors’ brains favor faces over figures. Here’s how to use stories and video to make your next appeal land.

Online revenue rose 15% in 2025, led by one-time gifts, DAFs and December spikes, M+R “Benchmarks” 2026 reports.

AI is changing how donors find nonprofits. Here are five steps to stay visible in AI-driven search.