How to Improve Donor Retention in a Subscription Economy
Sponsored by: EveryAction
Speakers: Chany Ockert, CFRE, Personal Fundraising Coach, Chany Reon Ockert Consulting, LLC and Isadora Hudson, Associate Director, Enterprise, EveryAction
Join us to learn how to increase donor retention in your monthly giving program. Chany Ockert, CFRE, and Isadora Hudson will unpack the lessons and implementation strategies from a three-year research project, funded by the Gates Foundation, on using a subscription model for monthly giving programs. Participating nonprofits saw their revenue retention rate increase to 73% while the nonprofits in the control group remained at 44% donor retention. To increase your donor retention, we'll discuss how fundraising software can simplify your internal processes in communicating with and retaining your donors, as well as grow your revenue.
In this webinar, you will learn:
- How to use curated content to keep donors engaged
- Essential program elements to empower donor referrals
- How to avoid common retention mistakes in typical monthly giving programs.
The Subscription Giving Guide will be available for attendees to download.
Sponsored by EveryAction
Couldn’t make it on September 14th? No problem! Non-Profit PRO webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.