Branding

In order to continue to build your brand, you must be flexible and adaptable with your solution, with a constant focus on whom you serve. OneSight has been fortunate in that we have always been committed to improving vision.

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the magic of storytelling, your nonprofit brand promise and benefits of Google Ad Grants...

Donors are looking for more than a good mission statement. In a world where the younger generations are dominating the charitable giving scene, nonprofits have no choice but to adapt to this new landscape. And this landscape is predominantly focused on one thing: social impact...

In this episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, sit down with Lindrea Reynolds and Leah Davenport to uncover why nonprofits should not overlook brand development...

In the nonprofit world, there are over 1.5 million charitable organizations, many of them fighting for the same donors, the same dollars. That’s why having the right nonprofit messaging for your organization should sit at the top of your priority list...

Well, in a world where information is at the tips of everyone’s fingers, there is a lot of noise and clutter to cut through. The human brain is equipped to do two things: survive and conserve calories. And the truth of that matter is that the human brain filters out information...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: importance of nonprofit branding, value in competitive employee compensation and planning your major gift caseload...

Sometimes, it’s just not possible to touch everything—or even most things—on the “to do” list. In that context, it’s easy to see why some organizations can put nonprofit branding on the bottom of the priority list. But ignoring branding could undermine your mission in unforeseen ways...

The process of choosing the right photography, typography and color palette is all part of the vital brand differentiation process. But are nonprofits missing an opportunity by paying attention to the way they look, but not enough to their audio branding?

The "warm-body" approach to selecting fund development committee members always fails the diversity and strength test. Far too often, organizations will simply accept those individuals expressing interest without first determining who and what they need to best serve the purpose and expectations of their given committee membership...