Direct Mail

Direct Mail Personalization Pays Off
September 9, 2022 at 10:29 am

As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.

Book Review: Creative Deviations
July 21, 2022 at 10:51 am

It’s finally here: a new handbook on direct mail called "Creative Deviations." It’s heavy, it’s filled with 286 pages, with nice large print, easy-to-read typeface and lots of “yous.”

How to Save on Postage When Rates Increase in July
June 7, 2022 at 11:12 am

USPS postage rates are set to increase on July 10, 2022. This is a large increase. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save on postage.

Be a Smart Small Fundraiser
April 25, 2022 at 9:42 am

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

How to Drive More Nonprofit Direct Mail Response
April 13, 2022 at 9:00 am

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs.