Direct Mail

Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.

Donor acquisition is a major challenge for nonprofits this year. Here are five tips for acquiring donors through direct mail campaigns.

Many nonprofits hesitate to present a specific problem to donors, resulting in ineffective fundraising. Here’s how to change that.

The U.S. Postal Service’s price hike will move forward, but the Postal Regulatory Commission expressed concerns over rapid increases.

Good copywriting is informal and conversational, which helps engage donors. However, there are three rules that must not be broken.

Moore is expanding its production personalization capabilities through investments in data-driven equipment and workflow automation.

The U.S. Postal Service proposed increases in mailing services prices, which would be effective July 14.

Donors may push off giving until later, but you want their support now. Here’s how to add urgency to your appeal and boost response.

Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn’t matter. What should you believe?

Effective copywriting for direct response fundraising is weird, and it has three qualities that can irritate nonprofit professionals.