The No. 1 trending article this week on NonProfit PRO was from our weekly blogger, James Sullivan. He shares seven things you need to do when dealing with lapsed donors…
Read More#NPPTrendingNow Ep. 5: How to Manage Lapsed Donors
Category: Video
Make Video a Powerful Tool, Not a Wasted Resource
We are huge proponents of video—carefully planned video with a clear objective. In most campaigns that are focused on major gifts, we are not big fans of a fundraising video, unless there is a reason that prospective donors can’t see impact of the client’s work firsthand…
Read More#NPPTrendingNow Ep. 3: Does Our Sector Have an Employment Problem?
This week, our readers were interested in learning more about the nonprofit sector’s employment “problem,” what donors expect and how to manage their expectations and cost-effective tips for improving your nonprofit’s website!…
Read More#NPPTrendingNow Ep. 2: Are Nonprofits Hypocritical?
Welcome back to #TrendingNow. This week, our readers were interested in some executive issues addressed by some of our top bloggers: Howard Levy, F. Duke Haddad and Jeff Jowdy…
Read More#NPPTrendingNow Ep. 1: Monthly Giving Exercises
Welcome to NonProfit PRO’s new weekly video series called #TrendingNow, where Nhu, NPP editor-in-chief, breaks down the most popular articles of the week. This week is all about when a monthly donor calls to cancel from Erica Waasdorp, exercises in monthly giving from Blackbaud’s Ashley Thompson and DonorDrive’s webinar on Google AdWords…
Read MoreWhat Can the King of Rock and Roll Teach Us About Fundraising? (Video)
Believe it or not, my Elvis obsession helped me arrive here, right at this video from University of Cambridge. Elvis has played a central, deified role in his life and in the lives of the women who knew him. But in this video, he’s cast as a more peripheral character. In the short clip, a Cambridge historian narrates the fascinating history of teenage fundraising in 1950s America…
Read MoreAnd Action! 8 Ways to Make Video Work for Marketing and Fundraising
It’s no secret that as technology grows, the world’s attention span shrinks. A 2015 study by Microsoft reported that the average person’s attention span is now about eight seconds. That’s down from 12 seconds in the year 2000, at the start of the digital revolution. So how can a nonprofit catch the eye of a potential donor when attention shifts so rapidly? Try video…
Read MoreDoing Facebook Videos Right
Facebook users tell us what works and doesn’t relative to Facebook videos. How do your videos measure up? As people scroll through their news feeds, videos start automatically but are silent in the beginning. If this is not managed properly, it creates confusion with the viewer and most likely a missed opportunity. The videos that ranked the highest used visual cues during the no-audio period…
Read MoreNAPCO Media Wins AIVA Communicator Awards
The Academy of Interactive and Visual Arts (AIVA) honored NAPCO Media, a leading business-to-business company and parent company of NonProfit PRO, with two Silver Awards of Distinction in the online video category…
Read More15-Second Storytelling: How to Make an Impact With a Mobile and Social Audience
Since nonprofits don’t have a tangible product to sell, storytelling becomes that much more important. I like to think about online advertising as online storytelling. Our goal is to get a click, or a view, or a like. We have to tell a short-but-catchy story to get someone’s attention…
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