Video

If you’re looking for a quick, easy, affordable and dynamic way to thank donors this holiday season, then check this out: Make and send a thank-you video. It’s super easy to shoot. Just use your smartphone. No fancy equipment or skill needed (isn’t that a relief?). With YouTube being one of the biggest social media…

There is nothing that can replace being face to face, in person with someone. But thanks to basic technology, there are incredible ways to deepen relationships, and overcome travel and expense barriers. Today’s world is increasingly global, and organizations have supporters and friends all over. Use technology in a focused and strategic manner to connect with your best friends, potential friends and donors...

Social media’s potential to generate actual giving—as opposed to just clicks, "likes," retweets and "awareness"—remains unclear. But a study released Tuesday suggests that YouTube may play a role in transforming passive fans of charities’ work into active donors. People who give money to charity are much more likely than the public to visit YouTube, according…

With more than 4 billion videos being streamed each year on Facebook, ample opportunity exists for nonprofits and political groups to utilize their video libraries for fundraising efforts on the social network. Nonprofits are no strangers to using video to tell a story and further their missions. As we approach planning for end-of-year solicitations (when…

Chances are you've seen an Omaze video, although you may not have realized what company was behind it. The Santa Monica, California-based startup blew up tanks with Arnold Schwarzenegger, hung out with Iron Man, and handed out a cameo appearance for one lucky fan in the new Star Wars film. These experiences racked up millions…

In 2015, content is king, and there is no more engaging form of content marketing than video marketing. Long gone are the days when a nonprofit needed huge budgets and ad dollars to shoot and air a high-quality DRTV campaign. With the snap of a smartphone, a little software and the use of the Internet, a video can be shot, edited, uploaded and shared in a matter of minutes. And we all know video is where your donors and supporters are spending their increasingly longer online time...

Not all social channels have the same purpose in your constituent’s life. That means videos must be tailored to each social media channel for maximum effectiveness. In the past I’ve blogged about the power of video for nonprofits. I still feel very strongly that we, as an industry, can’t just do video. We must do video right. For the last few years, Facebook and YouTube have been the primary places for nonprofits to showcase their messages and missions in video. But, with the growth of other channels, there are multiple opportunities for nonprofits to reach the marketplace...

Goodwill Manasota, Sarasota, Fla., has taken to the airwaves to share stories of philanthropy and good corporate social responsibility throughout Sarasota and Manatee counties. Through the “Tell Me Something Good” radio show on WSRQ, hosted by Goodwill Foundation vice president Veronica Brandon Miller and director of community outreach Rick Hughes, and the “Good News” show…

With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.

What other people think is really important to us. If we see a group of people doing something, however weird that something might be, we want to do it too.