Video

At the day two plenary session during the Nonprofit Technology Network's 2015 Nonprofit Technology Conference in Austin, Texas, the 2015 DoGooder Video Awards winners were announced. The awards, presented by YouTube, See3 and NTEN, honor some of the best videos for good out there.

It's DoGooder Video Awards time, and the submission period for the annual awards honoring the best videos that raise awareness, tell stories and inspire action for causes is open and runs through Feb. 8.

We were blown away by the global participation in this year's campaign. Without further ado, we're thrilled to announce the winners of TechSoup's Storymakers 2014 contest and to share their words about storytelling.

Six-second fundraising? I'm not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you'll see, they can be very charming.

Learning from the 'I Will What I Want' campaign

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 On the Edge Campaign of the Year from New York Public Library.

According to online video marketing company ReelSEO, video in email can boost open rates by 20 percent and increase clickthrough rates two to three times. GiveMN.org reports that fundraising and nonprofit pages with videos get on average four times more in donations than pages without video. Even though video can be expensive, you can find ways to produce videos you can actually be proud of with your smartphone, tablet or point-and-shoot camera if you keep it simple.

Here are six tips to help you get in the game.

Recently, FundRaising Success spoke with Mona Das of MOXY! and Engage With It founder Dana Weiss, both of whom work with Here's My Chance and See3 Communications on the DoGooder Awards, about the awards and how nonprofits can tackle video in their marketing strategies.

We all love a great and moving video made by a nonprofit organization doing amazing work to change the world. You probably remember Invisible Children’s Kony 2012 or you remember our post from last year on 11 nonprofit videos that inform and inspire (worth another visit, by the way). Here are a few more recent nonprofit videos that do a great job telling organizations' personal stories, the causes they represent, the activities they perform in the field every day or how you can be involved in their work.

How can you get donors to read your emails when the average subscriber gets 416 emails per month? The key to getting donors' or fundraisers' attention may be to send them an email they don’t have to read. In this post, we’ll show you some compelling evidence that including videos in your emails could increase your engagement and give you some tips on how to send emails people love to watch.