Have Nonprofit Videos? Use Them to Increase Email Clickthrough Rates

How can you get donors to read your emails when the average subscriber gets 416 emails per month? The key to getting donors' or fundraisers' attention may be to send them an email they don’t have to read. In this post, we’ll show you some compelling evidence that including videos in your emails could increase your engagement and give you some tips on how to send emails people love to watch.