Here’s how your nonprofit can empower and align with donors and gain more visibility through the creation of educational content.
Marketing IRL
Kristy Morris is a creative professional in corporate and nonprofit social media advertising and brand strategy. As the chief marketing officer at Funds2Orgs and Elsey Enterprises, she works with a suite of global fundraising brands and manages national campaigns for her clients. She hosts a monthly webinar with Funds2Orgs, teaching nonprofits how to make an impact with their social media strategy. Kristy is a passionate individual that loves nothing more than to help others make an impact in their market and the world.
Kristy also contributes monthly to her NonProfit PRO blog, “Marketing IRL.”
Showing what you do behind the scenes can help you build bonds with donors in today’s competitive marketing environment.
Chances are that you’ve tried crowdfunding for your nonprofit, but it may have failed. Let’s explore how to make it a success.
Has your organization ever considered collaborative content creation? Here are four ways to create compelling collaborative content.
Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.
Today, social media has the potential to be so much more than just a place where you post nonprofit status update pictures. It’s also a powerful tool for engagement and persuasion. The question is: How does your nonprofit unlock that potential?
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