Joe Frye

Joe Frye

As the director of digital strategy at New Target, Joe Frye leads the marketing and strategy teams and focuses on how organizations and brands form meaningful connections with their audiences throughout their digital ecosystems. He provides strategic guidance for creative marketing campaigns and website redesigns.

He has helped increase donations for nonprofits, grow membership, improve member retention rates for many well-known organizations, and increase revenue and sales for commercial organizations. He’s led integration projects that inform investors, created digital experiences that move science policy through the halls of Congress and launched campaigns that connect global communities.