You can use an anniversary as a special day, even a whole special year as long as you don’t make it about you, the organization, but make it about you, the donor.
Monthly Donor Motivator
Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book “Monthly Giving. The Sleeping Giant.” She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.
She just co-authored the “Monthly Giving Starter and Marketing Kit” with Donor Perfect, and she’s working on her next book called “Monthly Giving Made Easy.” She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.
Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.
When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.
Nonprofits can and should utilize special days like Valentine’s Day, Earth Day, Mother’s Day, Father’s Day, and even World Toilet Day for special giving campaigns.
It’s finally here: a new handbook on direct mail called "Creative Deviations." It’s heavy, it’s filled with 286 pages, with nice large print, easy-to-read typeface and lots of “yous.”
As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022."
In her latest blog, Erica Waasdorp begs the question: What can you do with just $1? She points out that combining those dollars will help make the giver stand tall, and that microdonations will eventually make a huge difference.
Today, there are so many more ways to engage with your donors in all channels & media that you have more opportunities to practice.
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