Should you send a thank-you letter to your monthly donors for that extra gift? My recommendation is an unequivocal YES.
Monthly Donor Motivator
Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book "Monthly Giving. The Sleeping Giant." She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.
She just co-authored the "Monthly Giving Starter and Marketing Kit" with Donor Perfect, and she’s working on her next book called "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.
Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.
When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.
You can reach Erica at erica@adirectsolution.com or by phone at (508) 776-1224.
Does the timing of the launch of your monthly giving program make a difference?
As it’s almost Halloween, I thought I’d discuss the “creepy” topic of asking monthly donors for an extra gift this giving season.
Fundraisers are fascinating. As a fundraiser, you should have some freedom to think outside the box.
Your job as a fundraiser is an important one, and it’s vital to realize that you are making an impact on your organization.
Organizations often “agonize” about the name for a monthly giving program. Many are holding up the launch of it. Do yourself a favor: Don’t delay. You can always recognize donors later!
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