Spoiler alert: It’s not by doing more social media. It’s not by running more events. It’s by focusing on asking your donors to upgrade, to make monthly gifts and leave gifts through their will.
Monthly Donor Motivator
With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal.
As a monthly donor, I support many organizations. Frankly, until I sit down at the end of the year to prepare for my taxes, I don’t even know how many great nonprofits I give monthly to.
Use the month of September to try something new. Because you know what they say: “If you keep doing what you’re doing, you keep getting what you’re getting.” By making a small change, you may get a different result.
Just like donor-advised funds are growing, I foresee that recurring gifts from DAFs will grow as well. It’s yet another way for donors to support your organization on an ongoing basis. And the gifts are certainly nothing to sneeze at!
Next time you send a survey to your monthly donors, ask them why they’re giving monthly. Collect the answers and put it into a word cloud yourself. It’s a tremendous visual way to see what’s important to your donors. You can put it on your bulletin board, and you could even put it in other communications.