For professionals, it should be preparation over a career.
Pay It Forward
Fundraising is hard, so try to make success easier to attain.
The annual fund, as we historically have known it, has evolved. Understand it for what it is, and be prepared to change your processes.
What does moves management mean to you? It should mean relationships and processes.
The annual giving campaign is the backbone of nonprofit fundraising. It needs to focus on donor acquisition and retention.
When I think of P’s beyond the traditional marketing concepts, I think of the process of asking for a gift.