Pay It Forward

F. Duke Haddad, EdD, CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis, Indiana. In addition, he is also president of Duke Haddad and Associates, LLC, and freelance instructor for Nonprofit Web Advisor.   

He has been a contributing author to NonProfit PRO for the past 13 years.

He received his doctorate degree from West Virginia University with an emphasis on education administration, master’s degree from Marshall University with an emphasis in public administration and a bachelor’s degree from West Virginia University in business administration, with an emphasis in marketing/management. He has also done post graduate work at the University of Louisville.

If you want to raise more money, generate larger gifts, have positive donors tell others about the power of your organization, and a host of other benefits, enhance your stewardship program. However, you will need a plan, strategy, energy, focus and attention to detail.

You cannot generate a consistent flow of dollars without an experienced and dynamic resource development staff. Unfortunately, for many of us in the profession, keeping qualified and trained development officers is easier said than done.

Employees who self-evaluate are typically happier, more committed, more productive, and more loyal to the organizations they serve. A tool that can be used for self-analysis is a SWOT Analysis (strengths, weaknesses, opportunities, threats).

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