The Future of Fundraising

Paul D’Alessandro, J.D., CFRE, is the author of “The Future of Fundraising: How Philanthropy’s Future is Here with Donors Dictating the Terms.” He’s the founder and chairman of High Impact Nonprofit Advisors (HNA), and also D’Alessandro Inc. (DAI), which is a fundraising and strategic management consulting company with more than 30 years of experience in the philanthropic sector.

He has worked with hundreds of nonprofits to raise over a billion dollars for his clients in the U.S. and abroad. In addition, as a nonprofit and business expert — who is also a practicing attorney — Paul has worked with high-level global philanthropists, vetting and negotiating their strategic gifts to charitable causes. Paul understands that today’s environment requires innovation and fresh thinking, which is why he launched HNA to train and coach leaders who want to make a difference in the world.

As nonprofits need to be good stewards of the funds from their donors, consulting companies also must do the same with the resources of their clients. A capital campaign is the easy answer, but there are other ways of accomplishing the goals you seek to achieve.

It’s no secret that Facebook and other ad platforms don’t perform as they did in the past. An overwhelming demand for data privacy has resulted in new personal information safeguards, giving these ad platforms a more limited understanding of our behaviors.

One of the most crucial parts of nonprofit fundraising is finding donors. If a donor doesn't give, your organization can't adequately serve its mission. But creating a potential donor portfolio isn't always easy.

You know that digital media literacy and cybersecurity are vital. Nevertheless, hackers now use a new strategy specific to security, and it should give you pause. If you haven't made data protection your No. 1 priority, you’re placing your nonprofit at significant risk to be hacked.

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