The Future of Fundraising

Paul D’Alessandro, J.D., CFRE, is the author of “The Future of Fundraising: How Philanthropy’s Future is Here with Donors Dictating the Terms.” He’s the founder and chairman of High Impact Nonprofit Advisors (HNA), and also D’Alessandro Inc. (DAI), which is a fundraising and strategic management consulting company with more than 30 years of experience in the philanthropic sector.

He has worked with hundreds of nonprofits to raise over a billion dollars for his clients in the U.S. and abroad. In addition, as a nonprofit and business expert — who is also a practicing attorney — Paul has worked with high-level global philanthropists, vetting and negotiating their strategic gifts to charitable causes. Paul understands that today’s environment requires innovation and fresh thinking, which is why he launched HNA to train and coach leaders who want to make a difference in the world.

Nonprofits aren't intended to serve the elite. People establish nonprofits to support and improve the lives of others. Still, COVID-19 restrictions in municipalities have caused some donors to stop funding organizations.

Data gets compromised and put at risk of being stolen or misused, including by nonprofits who haven't invested in cybersecurity. In short, we've reached a moment where the privacy lights are blinking red, and nonprofits must invest in cybersecurity. Protecting donor data is no longer just something nice to do.

Donors understand that data and technology are game-changers. So, if donors care about a mission, such as the eradication of cancer, ending poverty or high-quality education, they realize the source of fundamental change occurs with the partnership between technology and humans.

The supply chain issue in the U.S. and abroad is something that affects all of us. However, it has ramifications for your nonprofit beyond what you may think. Sure, if you’re an organization reliant on providing things to people you serve, it could be an incredible challenge.

Imagine this: You run a domestic violence shelter, and your fundraising team is starting to realize that your ads aren't bringing in the money they used to on social media. Or, perhaps you lead a clinic related to women's health, and since reproductive rights is a lightning rod issue, the algorithms on social media decide that it's too hot a topic for ads. Again, your fundraising money and your activist posts take a hit.

The next natural question, which readers repeatedly asked me following the publication of the “nonprofit crash” article, was “What can nonprofit leaders do to protect themselves?" Here are five essential actions you could do to protect your organization from the nonprofit crash...

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