You may feel talking about mortality right now is a big "no-no." You’d be wrong. I understand the impulse to avoid this subject. Especially now. Because it may feel insensitive. A bit like ambulance chasing. Yet that’s not what legacy philanthropy is about.
Charity Clairity
This is the biggest fundraising time of the year. Don’t sleep through it!
Twice in the past month I’ve been asked for a major gift. Pretty much out of the blue. Without much preparation, relationship-building or making of an inspiring case for support. It was clear to me what the charity would get out of it: my money. It was not so clear what I would get out of it. Should I not care?...
While you were sleeping, something transformative happened. People began to behave differently. To get their information differently. To communicate with their friends differently. To purchase things differently. We live in a digitally revolutionized, highly connected, hugely networked zeitgeist...
Claire Axelrad, JD, CFRE, principal of Clairification, ties enduring moral tales to effective major gift fundraising strategies. There’s a lot of common sense here, and these stories provide important reminders...
One of my pet peeves as a donor is making a contribution (via a peer-to-peer request or tribute gift in honor or memory) in support of a friend; then receiving nothing but a form receipt...