Claire Axelrad

Claire Axelrad

Claire Axelrad , J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development and marketing experience to her work as principal of Clairification. A sought-after coach and consultant, Claire is a frequent contributor to leading nonprofit resources including 4GOOD, Nonprofit Hub, Nonprofit.about.com, npENGAGE Experts, 3rd Sector, the Foundation Center and Guidestar. Claire writes a bi-monthly column, “Charity Clairity” for Nonprofit Pro and a monthly nonprofit social media feature for Maximize Social Business and is a “Top 100 Content Marketing Influencer” on Twitter. Clairification was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine. A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California. Connect with Claire on Twitter, Pinterest or LinkedIn.

How to Get the Most Out of Working in a Nonprofit

A recent opinion piece by Frank Bruni in The New York Times, "How to Get the Most Out of College," really resonated with me. And not just because I have a stepdaughter—just packed off to her brand new dorm room, filled with a mixture of trepidation and exhilaration...

Are the Rich Motivated to Give Differently?

Probably not as much as you might think. But… a little bit. This article covers how major donor prospects are fundamentally the same as other prospects. After all, first and foremost, they’re people. And people want to feel good...

By Not Asking Donors to Give, You Short-Change Them

Claire Axelrad writes on Clairification about how the most donor-centric thing you can do is ask people for a philanthropic gift. Of course, not all the time. And not without being diligent about matching what you ask for to who you ask and what they care about. And not without tempering your “ask” approaches with “gift” approaches; you do have to do a fair amount of wooing...

Why Would Prospective Donors Give to Your Charity?

Claire Axelrad writes on Clairification about the four criteria that influence donor decision-making, and they're not based on your needs. If you’re relying on prospective donors to deliberate on the merits of your appeal based on the need you convey, you’re on the wrong track...

Nonprofits & IoT: Voice-Activated Fundraising Anyone?

Just when you thought you already had too much to worry about with figuring out how to maximize social media and make your communications all mobile responsive, now there’s one more thing...

Culture of Philanthropy: How Are You Building Nonprofit Goodwill?

If you want to be sustainable over the long haul, you must incorporate this dual-pronged goal into your values and planning. The values part is critical, because if you don’t have goodwill internally (in how you treat your colleagues) you’re unlikely to have goodwill externally (in how others perceive you)...

How to Tell Strategic Nonprofit Stories That Raise Money

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...

Introduction to Strategic Nonprofit Major Gifts Moves Management

Today, we’re going to look at a great tool for building those important relationships with top prospects over time. And we all know that is what will result in the big gift. You know how important it is to put a plan in place to build relationships, right? It’s super de-duper important if you want to secure major gifts. I’m talking about “moves management...

5 Proven Ways to Find Nonprofit Major Donor Prospects

Major donor prospects don’t hide under rocks or fall from the sky, but if you look in the right places you will find them. Once you do, you’ll have the fuel you need to fill your major gifts fundraising pipeline. It’s your first step towards leading them along the continuum from interest… to greater involvement… to passionate investment...

Friendship-Building Secrets to Build Donor Loyalty

Ever notice how sometimes when we put on our work hats we cease to be human? How we somehow morph into little robotic “professionals” and become enamored of jargon? “Lybnts.” “Sybnts.” “Recaptures.” Not that those things aren’t important. You need goals and objectives...

5 Ways Nonprofit Marketing and Fundraising Are Like PB&J

Think about it. When you decide to make a PB&J, you give thought to the type of ingredients you’ll add to the mix: Crunchy or smooth? Strawberry jam or grape jelly? What are you, or those for whom you’re creating this delight, in the mood for? The same holds true for marketing and fundraising collaborations...