In the face of challenges, don’t hunker down. Tell your supporters — plain and simple — how they can help.
Claire Axelrad
In response to uncertainty, organizations often react unwisely. Here’s how to reframe your philanthropy approach in such times.
Drawing from lessons learned in the for-profit world in 2024, these five questions can help your nonprofit improve philanthropy.
When donors make a year-end philanthropic gift, they feel joyful. Here’s how to encourage them to continue giving after year end.
Fundraisers rarely engage in balanced dialogues with donors. Instead, incorporate active listening into your major gift asks.
With reports of fewer donors and dollars, here are 10 strategies you can employ now to boost your fundraising success.
When you don’t make it easy for donors to choose to support your charity, they’ll choose not to. Here’s how to encourage their support.
As “The Godfather” showed, you’re most persuasive when you give people what they want. Here’s how this can help with major gift offers.
Is one of your New Year’s resolutions boosting legacy giving? Here are four steps to help you build an endowment with legacy giving.
You’ll raise more money this time of year than any other time. If you want them to give to your nonprofit, it’s wise to be proactive.
Are you mostly focusing on donor acquisition and major gift fundraising? Here are 10 strategies to take advantage of mid-level donors.
If you have trouble getting board members excited about their fundraising role, make sure “philanthropy” is on every meeting agenda.
While an effective email strategy is a powerful magnet. Here are four email strategies to get your best fundraising results.
It’s not about you. The biggest mistake you can make is thinking your organization is the story. People aren’t buying your organization. When someone asks: “What do you do?” they’re not interested in your organization so much as what your organization accomplishes.
Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.
